Like with many other professions, if you do not have a degree in the required field, you can get in the game by taking an entry-level position - say, clerical, administrative, or in sales. I entered marketing as a personal assistant to the marketing department director; perhaps a little more than an entry-level job but definitely not a marketing job. I began learning the ropes by doing purely administrative work like filing, taking care of correspondence, scheduling meetings and designing PowerPoint presentations. Before I knew it, I had the basic idea of what marketing was about, and before I knew it, I was helping to analyze customer surveys, create marketing bulletins, and prepare materials for seminars and conferences. Nobody cared that my degree was in history (of all things); as long as I was willing to learn, people were willing to teach me and entrust me more marketing-related work.
My boss, the department director at the age of 31, did not have a degree in marketing either. She had shared with me that she had a teaching degree and actually taught in high school for a while, but then decided to try a different career and took a sales job with this same corporation. That was a very hard and demanding job, she told me, but she had learned a lot through it and advanced to a manager. After that she had earned her MBA, and eventually landed the director's chair. Granted, not every sales person will get this far and at such a young age, but using your entry-level position to learn as much as you can about the field you want to make a career in is vital.
So if you want to build a career in marketing but do not have a relevant degree, you still have a chance. Get in the game by obtaining a clerical job and use it to the fullest to learn what others learn in colleges. Never miss a seminar or a conference if you have a chance to go, even if you feel like you don't understand a thing. Eventually, you will, and when you've got significant knowledge and work experience under your belt, no one will care about your lack of degree.
Published by Laura Lond
I have done many things in my life, from picking herbs for the local pharmacy when I was a kid to working for large international corporations, but I have always wanted to be a writer. View profile
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3 Comments
Post a CommentThis is encouraging to know!
Good info!
This was actually one of the first jobs I tried for after college, to no avail.