Consumers can secure their financing online through various 3rd party lending services. They can go to the manufacturer websites and get pre-approved. Some car dealer websites even offer 30-second pre-approvals through their own finance department. Vendors such as DealerCentric, TK Carsites and AutoJockey have these applications available for their dealers.
Whether a customer has great credit or poor credit, they should all go through the process of securing their financing before going to see the dealership. It isn't that customers can get better rates at their bank or 3rd party lender than they can at the dealership. On the contrary, car dealers can normally offer a lower rate 9 out of 10 times, regardless of credit.
The issue is, if a customer doesn't know the rate they qualify for, a dealership is not obligated to offer the lowest possible rate. Knowing the available rates at a consumer's particular credit condition is an important first step to getting the best rate available.
Some dealerships go a step further with their 30-second credit application. Once a consumer knows their rate from outside their dealer, they should apply at their dealership, just to put their information on file and have it ready. It is much easier to fill out credit online than it is having a salesperson asking questions and writing freehand.
From their, the time at the dealership is easy. Find the car, go to finance (who should already have your credit information), let them offer you a rate, and then tell them the rate you can get elsewhere if their rate isn't lower. Almost 90% of the time, they have a lender who can beat any rate that a consumer brings them.
Getting the best rate isn't difficult. It just takes a little effort before going to the dealership.
Published by J.D. Rucker
J.D. is a freelance writer and SEO for several websites. His specialty is automotive websites. View profile
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3 Comments
Post a CommentTo Will: I think the article contains good information, and I understood it. To Nicole: It wasn't riddled with errors. I found one error with the use of the word 'their'. Big deal! I really dislike anonymous cowards that pick apart the work of others. By the way, Nicole - your name should begin with a capital letter.
There/Their/They're - who proof'd this?
This article is not clear.