Celebrities in Red for the Latest Cause

Music celebrities, with their constant contact with the broadcast, print and Internet media have a unique opportunity to promote anything for their personal benefit, cars, clothing and good causes.

Bono, lead singer for the band U2 is the most prominent example. Bono went on a speaking tour with the United States Secretary of the Treasury! This is the top post in the President of the United States Cabinet, the man with his eye on the nation's cash register. The cause then was "Debt Relief" for the countries in Africa who could not pay the interest due on their "development loans", let alone begin start paying back the principle, because those countries "leaders" had lead the money lent to their countries (meant to be used for growing the economy) to their secret bank accounts.

Now Bono's celebre cause is the AIDS epidemic in Africa and along way he has been wearing "Red" Gap Hoodies and jeans as he was driven around Chicago by Oprah Winfrey (who has a television talk-show called, Oprah) in the launch of (Product) Red as a fund raising vehicle for the project.

Companies will design and produce fashionable merchandise that will be sold to the public with the goal of using a percentage of the high profits to help eliminate AIDS in Africa.

Red, as a project is headed by Santa Monica Mayor Bobby Shriver. If that name sounds familiar, he is the brother of California's First Lady, Maria Shriver, wife of Governor Arnold S+13. We have often wondered what the close relatives of the famous celebrities we American's idolize actually do for a living. They obviously don't work at the neighborhood Wal*Mart or any of the other jobs that we have to cover-letter and resume for and then grovel through multiple interviews to get hired at.

Coincidentally, Bono and U2 are on a world-wide concert tour that will rake-in billions of Japanese Yen and perhaps over a hundred million US Dollars.

If you are close to any of the hundreds of celebrities that show business has created in the United States you can parlay that into a gig for a "non profit" orginization that can mean a lifetime career. Celebrities are ranked by their "Q Factor", a measurement of name recoginition that can literally "rub-off" on their friends and relatives.

Other companies besides the Gap are signing up for sales under the Red flag; Converse has crafted sneakers to bear the brand's tag at the low end and Giorgio Armani has fashioned a line of Red clothing that will bear his Emporio Armani label at the high end.

The percentage of the sales price that will go to the Global Fund to Fight Aids, which has existed since 2002, can add up quickly. The Red project which was first launched in England will have raised $10 million in it's first five months of operation.

Africa has been on Hollywood Celebrities minds in recent years, what with someof the most notorious traveling there to adopt children and speak as hopeful peacemakers.