Charla Krupp: Aging Sucks

Yep, you guessed it! Charla Krupp is an aging baby-boomer! However, she's not counting those years quietly.. . . Born in the mid-1950's to parents who worked hard for their career positions and proud names. Her dad is Walter Krupp, a retired executive of Rothchild's mens clothes stores of Chicago, Illinois, now living in Tucson, Arizona. Her mother, Terry Krupp, owns Permut Real Estate, Inc. in Chicago, Illinois. Charla is an honored graduate of University of Illinois.

Charla's marriage to Richard Zoglin began in Illinois in 1992. Together they have the 'beautiful people' spotlight literally at their fingertips with their New York City publishing careers. While Richard made his mark in the entertainment market, Charla distinguished herself in the fashion business.

Her resume includes an amazing maturation from editor, editor-at-large, to senior editor, and executive editor of such iconic, fashion and style magazines as Talk, Glamour, InStyle, and most recently Shop, Etc. Charla Krupp has appeared in national television venues, including regular monthly appearances on the Today Show, as well as guest appearances on Dateline NBC, Oprah, The View, and many others. Her beauty advice is sought after in every venue, by women of all walks of life. She has survived the long-haul in an industry that is not known for longevity. Charla was instrumental in staging and developing the top internet beauty site, Eye.com. She has interviewed countless celebrity personalities. Interestingly, among the Helen Gurley Brown Papers in the Sophie Smith Collection, includes correspondence between Charla and Helen at The Five Colleges Archives & Manuscripts Collections.

If memory lacks, or fashion magazines aren't your "Gucci" bag, it's important to note that the last magazine she was executive editor for, Shop, Etc, published its final edition in October 2007, only a few short months ago. The magazine had been well-received overall, but in this technological age that is squeezing out the best of print publications, Shop, Etc. fell victim.

In reading the internet site Glossed Over, which reviews style magazines of all sorts, one gets quite a different, and pointed picture of why Shop Etc. might have dissolved. Everyone has a right to opinion, but one can't help but suspect the end of this - or any other - magazine is based on many factors. We do live in a free-enterprise society, and competition is stiff at best in the print business. That Shop, Etc magazine lasted as long as it did, is a testament to significant longevity in the current monthly publishing market. The bottom line is that people listen to Charla Krupp. They watch her regular appearances on television. Her words mean something to many looking for a bit of silver lining on the aging game.

Charla Krupp sees the big picture. The title of her new book, How Not To Look Old, and her motto "Aging Sucks" is serious, yet tongue-in-cheek enough to appeal to a wide audience. It reflects her longevity in a business that is all about the young and the beautiful. That fact in itself is worth noting. She is an example of making the best of what we've got, and working with the changes along the road of life - without purposely adding more scars on the way .

Charla Krupp's background puts her in a unique position to share sage advice in "How Not To Look Old."

Sources:

The New York Times, weddings August 2, 1992 http://query.newyorktimes.com

The Write News www.thewritenews.com

TBS: Movie & a Makeover www.tbs.com

The Five Colleges Archives and Manuscripts http://asteria.fivecolleges.edu

Glossed Over www.glossedover.com/glossed_over/shop_etc

Hatchet Book Group USA www.hachettebookgroupusa.com