Cheap and Easy Web Site Promotion Tips

Unless you have a very deep pocket book, web site promotion can be a daunting task. Here are some cheap and easy techniques that get great results without spending mountains of money.

CREATE AN FAQ PAGE

Having a keyword rich, informative FAQ's page is a great way for search engines to find you, thus generating more traffic to your site. Search engines love fresh content so be sure to update often with new solutions, tips, etc.

Visitors will find your site because you solved their problem or answered their question.

By promoting your web site as an "authority" you gain customer confidence and thus a better chance to convert visits to sales.

CUSTOMER TESTIMONIALS

Use your customer's feed back to create a page of keyword rich content. Describe briefly what prompted the customer to write you and create internal text links to the products or services involved. The page will be search engine and friendly and helps develop consumer confidence at the same time. This web site promotion technique can reap many benefits.

EMAIL AND "SNAIL" MAIL

Web site promotion using your customer's email and mailing addresses is a free and effective web site promotion technique.

Sending emails occasionally keeps customers returning. Emails about new products, product tips or other useful information work well. Include a forward-to-a-friend feature to get referrals. Don't email too often or you'll be treated more like SPAM.

Make your own post cards. Your local office supply store has everything you need.
Announce new product arrivals, thank customers for their recent purchase or offer some tips or advice. This small investment can reap big rewards.

WRITE ARTICLES

Writing your own articles is an excellent web site promotion tool. It's a great marketing method with extra benefits include free web site promotion, traffic generation and search engine placement.

Articles can be republished countless times on websites and blogs . Include a link to your homepage at the bottom of your article so readers will have an easy way to get to your site. Be sure to publish your article on your own site also. By doing so you can increase your page rank with Google.

LINKING

A good linking campaign is an excellent web site promotion technique. One way links are best. Reciprocal links are fine as long as they are with similar sites; also try to link to sites that have a page rank of 3 or better. Avoid 3-way links and web rings.

Be sure to get listed in some relevant directories. Human edited directories like DMOZ are best, but can take a long time to list websites, so be patient and do not resubmit your site too often or they may not list you at all.

Web site promotion does not have to cost a fortune. Using free emails, creating some keyword rich pages and utilizing an effective link campaign are just a few easy ways to promote your web site.