Cheesecake Factory Offers $1.50 Slices

The Cheesecake Factory celebrates 30 years of service on July 30, marking National Cheesecake Day. The restaurant known for their more-than-generous portions will sell cheesecake slices for $1.50, a well-discounted price; many of their cheesecakes cost about $6 per slice.

The discounted dessert will only be available at The Cheesecake Factory on July 30 for dine-in guests. There is a limit of one cheesecake slice per guest.

The news of the delicious discount was spread not only on The Cheesecake Factory's Web site, but also through social networking sites. Users on Facebook.com have already "RSVPd" for the tasty event at The Cheesecake Factory. The event/group, entitled "$.150 CHEESECAKE DAY!!," has over 6,000 confirmed guests ready to dig in to cheesecake. The Facebook event also lists more than 2,000 guests who will "maybe attend," as well as comments voicing excitement for the restaurant chain's promotion of National Cheesecake Day.

Also included in the comments are notes of disappointment, for some individuals will not be able to partake in the cheesecake festivities, due to schedule conflicts or even location.

"This is just too tempting, but I can't make it," one woman wrote, from Atlanta, Ga. Included was an emoticon of a sad face.

Employees of The Cheesecake Factory have also used the group to voice their concerns over the upcoming humongous turnout of customers.

Another commented, "I'll be serving you people. Tips are gonna suck and its gonna be ridiculously busy we wont [sic] have time to [breathe]."

David Overton founded the first Cheesecake Factory restaurant in 1978. His parents, Oscar and Evelyn Overton, began the cheesecake-based business in 1971 with "the last of their savings" in Los Angeles, according to The Cheesecake Factory's Web site. In 2008, The Cheesecake Factory Incorporated reported the chain's "total revenues increased 9% to 407.1 million in the second quarter" of the 2008 fiscal year.

"We remain focused on executing against our business plan and controlling our costs, as well as strengthening our infrastructure by adding to our talented management team," said Chairman and CEO David Overton.

The restaurant also plans to open two new restaurants during the fiscal year's fourth quarter, marking a total of seven 2008 restaurants.

Sources:
http://www.facebook.com/wall.php?id=19960364844&page=1&hash=1c61f9dc9e261651cbe9d9c6aebe2441
http://www.thecheesecakefactory.com/aboutus.htm
http://investors.thecheesecakefactory.com/phoenix.zhtml?c=109258&p=irol-newsArticle&ID=1178913&highlight=