Church of Scientology Recognized as Anti-Drug Program Leader
Drug Free World
The newest and perhaps most engaging element of this drug education program campaign is a series of 16 anti-drug public service films. Each film, produced by the Church of Scientology, graphically illustrates the effects of commonly abused substances like alcohol and prescription drugs, or illegal drugs such as meth, heroin, cocaine, crack, marijuana and ecstasy. View one of the anti-drug ads here: http://www.youtube.com/watch?v=s2AuG2ktQwY
Filmed in an edgy style that talks to young people, the public service films show the harsh reality of street drugs and drug abuse. The goal is to impact youth about teenage drug abuse and debunk common street drug hype such as "drugs will make you cool," "you will not get hooked after the first hit," and "drugs will help you party all night."
Four of the 16 public service films have already won an Addy Award, which acknowledges exceptional advertisements, for excellence in creativity and execution. The drug education campaign ads have also won two Telly Awards, which honor outstanding television commercials and productions, in the Best Public Service Campaign category.
The efforts of California public officials to reduce drug abuse is often overshadowed by news of cross-border drug trafficking and the state's dubious distinction of leading the nation in drug-related arrests. However, California is committed to tackling the drug problem. According to the State of California Health and Human Services Agency, Governor Arnold Schwarzenegger channeled $3.7 million into drug prevention and related programs for the state last year.
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1 Comments
Post a CommentInteresting, considering that many schools have banned scientology from running it's spurious anti-drugs campaign.
June 24, 2004
Los Angeles school officials are warning campuses not to use a drug prevention program linked to the Church of Scientology while California's schools chief has ordered an investigation to determine whether the anti-drug presentations are scientifically sound and free from the religion's influence.
The target of the district and state actions is Narconon, a drug prevention and rehabilitation program that bases its ideas partly on the research and controversial teachings of Scientology founder L. Ron Hubbard.
http://www.cs.cmu.edu/~dst/Narconon/