Cingular - the New AT&T
How did this happen? Well AT&T must have had a hard time letting go of it's wireless phone service to Cingular, but it may have been one of the most beneficial company decisions they have made. AT&T didn't go into hiding, they still offered their home services. While building their business back up, they managed to make a business deal with Bell South. You see Bell South owned Cingular, and AT&T bought Bell South, and it's accompanied partner, Cingular.
So now AT&T wireless customers are back "home" on the original network they signed up for, while Cingular customers are now on foreign land. The move has been smooth though. No bumps in the road as of yet.
The Cingular subscribers worry that AT&T will bring Cingular down. Some feel that when AT&T wireless was still part of AT&T, and Cingular was under Bell South, they chose Cingular over AT&T for it's prices, plan offers, and features. Cingular customers do not want to lose the benefits they have previously had with Cingular itself, and worry in time, AT&T practices will overtake the advantages of staying with Cingular.
AT&T however is promising to add features, like linking AT&T home services with unlimited free calling to Cingular plans. This would mean you would not be using your anytime minutes whenever you talk to anyone who has AT&T home service. A benefit you could reap if you knew just a few people with AT&T home services. They are promising to "raise the bar" just as Cingular has, and bring it further.
Whatever the outcome, it's a matter of watching a seeing what happens. AT&T customers who were switched to Cingular a few years back had the feelings of doubt, and we see how it has turned out, right?
AT&T has made a smart business decision, it would be out of their character to bring in old practices. For this is one of the reasons they had to sell their wireless division two years ago. I think Cingular and Bell South conjoining with AT&T can prove to be a win win situation for customers and AT&T. Currently Cingular is the largest wireless network in America, You can bet AT&T wants to keep it that way.
Published by Melissa B
Melissa Bermudez is a full time homemaker who enjoys taking on freelance writing assignments on just about any and every subject. Her most passionate areas of interest are marriage and family, health and we... View profile
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1 Comments
Post a CommentA few facts are incorrect. Bellsouth only owned 40% of Cingular, the other 60% was owned by SBC. After Cingular purchased AT&T Wireless (which was not apart of AT&T it was licensing the name) SBC bought AT&T. So, Bellsouth had a 40% stake and AT&T had 60% now that AT&T has merged with Bellsouth they have consumed 100% ownership of Cingular.