Coca-Cola 2-Liter Bottles Get New Contour Design
Contour Design Makes Bottles Easier to Grip, but Harder to Fit in Fridge
Aspects of the 2-Liter Contour Design
In a press release from June, 2008, Coca-Cola announced that they were going to change the design of all of their 2-liter bottles. Instead of looking like every other 2-liter bottle, the new design resembles the "iconic" contour design of the old glass Coca-Cola bottles. In the same press release, they stated that pilot testing of the design has been met with overwhelming support, although I could not find the exact details of the preliminary studies.
Reaction to the 2-Liter Contour Design
My first instinct was that the new bottle design was intended to use less plastic, thus being more environmentally friendly. Although similar decisions by both Coca-Cola and other soda companies were intended to reduce the amount of plastic the bottles used, I have not been able to find any indication that the new contour design 2-liter bottles use any less plastic than previous designs.
As for usability, the new contour design is easier to grip than the normal "fat" 2-liter bottles. This increased usability also means the new bottles are easier to pour into a glass or cup as well as being easier to drink from.
One issue with the new Coca-Cola bottle that has been mentioned is that, although it's skinnier and easier to hold than the old design, it's also slightly taller. I haven't experienced this issue personally, but some people are having trouble fitting the new contour design 2-liter bottle into their refrigerators. Even if this issue isn't widespread, it could negatively impact the sales of the new bottle in the long run.
Conclusion to the 2-Liter Contour Design
When I first saw them in my local Wegman's grocery store, I was shocked that Coca-Cola had decided to change the shape of their bottles. After purchasing and using the new 2-liters, however, I find that the better grip and aesthetic sensibilities of the new design outweigh any possible issues with how tall they are.
The wildcard aspect of the new design is its plastic usage. It's always good to try and increase usability while also being environmentally progressive. If, for any reason, the new design uses more plastic, I'll have to reevaluate my opinion.
Source(s):
http://www.designtaxi.com/news.php?id=19571
http://consumerist.com/2010/03/dear-coke-your-stupid-new-2-liter-design-doesnt-fit-in-my-fridge.html
The Contributor has no connection to nor was paid by the brand or product described in this content.
Published by Ben Wood
Ben Wood is an aspiring freelance writer whose writing mainly consists of sports coverage, movie and television reviews/opinions, and product reviews. He's an unabashed St. Louis Cardinals and Missouri Tige... View profile
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2 Comments
Post a CommentYeah, I don't remember much from geometry or pre-calculus, so I can't remember either. The problem with the new Coca-Cola bottles is that they're an odd shape, so it wouldn't be very easy to measure the amount of plastic. That being said, I wish either the company or an environmental activist would actually address the plastic-usage aspect of the design change. There's all this smoke-and-mirrors about usability that no one is asking what I'd consider a very important question. Thanks for the comment!
Something tells me that it will be hard to encase the same amount of liquid with less material by going slimmer. I'm thinking a sphere has less surface area than a cylinder, but I could be wrong... I'm glad this isn't a quiz. :)