Corporate Brand Logos Being Sold for Right to Be on University Sweatshirts

On the Binghamton University campus and on college campuses across America, a disturbing new trend is rising with regard to University apparel. College students often buy their school logo sweatshirts, pants, shirts, and jackets from the school bookstore which is almost always overpriced as it is to begin with. Most of these school bookstores also happen to be owned in conjunction with Barns & Noble. However, the most disturbing new trend has been that schools are putting corporate logos and brands onto school apparel. On the Binghamton University campus, uproar was initially caused by the Under Armor brand putting their logo on the front of the Binghamton University letter sweatshirt. Honestly, who wants a corporate brand on a shirt that students wear to display school pride. Putting corporate logos onto apparel is simply wrong.

Now many people would assume that since the school and the bookstore is getting more revenue by putting corporate brands onto school apparel that the price of clothing would be cheap. But that's not true either because prices haven't dropped at all. Instead, the increased profits are going right back into the school and Barns & Noble.

This trend has not only occurred on the Binghamton University campus in New York, but on college bookstores across the country as well. Students are pissed about this recent development but unfortunately, there's not much that students can do about this. Students love displaying school pride in the form of clothing and there isn't any alternative for buying school gear elsewhere.

The only other alternative is to go to Steve & Barry's clothing store which has many locations scattered across the country. Steven & Barry's contains almost every college's University apparel and for a much cheaper cost than your school bookstore. Unfortunately however, students like the comfort and ease of being able to simply walk into their school bookstore on their college campus and buying clothing instead of tracking down the nearest store.

Despite students who aren't happy with the move, they are still buying apparel from the school bookstore. The amount of corporate sponsorships on University apparel and items will only increase further as businesses and Universities continue to try and find ways of maximizing their profits, no matter what financial or sentimental cost that becomes to students.

The only suggestion that can be offered for students especially aggrieved by this development is that you can arrange for a massive student protest of the school bookstore by refusing to buy school apparel with sponsorships on them. If the clothing isn't selling, the bookstore will have no choice but to remove these corporate sponsorships.