Corporate Social Media

8 months ago we were working on a project and I kept asking myself, "How would Mark Twain use YouTube?" The more and more I contemplated this question, the more and more I began to see most of us have been taking the social networks for granted. Twain is one of the most quotable figures in American History, a true legend. Even though Mark Twain lived over a hundred years ago, his quotes are timeless intellectual banter questioning the status quo. The reason I say that it is timeless because most of his quotes can be applied to what is going on in today's world. I bet Mark Twain wouldn't be making countless excuses why he didn't what to share his intellectual property on his blog or YouTube channel. Just for fun and to get a little creative, here are some cool things that I believe Mark Twain would do today to spread his word via Social Media.

1. He would love people to repost his stuff...Just like Tom Sawyer he would persuade (engage) us to paint our Facebook wall with his content just like Huckleberry Finn.
2. He would use the social networks to influence society and use that as a platform for social change and making the world a better place.
3. He would still be very controversial (which was part of his brand) and he wouldn't be afraid of the repercussions of his convictions. Because of blogs, we don't need to be a lone voice in the world, there is strength in numbers.
4. He would have been able to reach more people during his lifetime and achieve greater levels of influence.
5. He wouldn't use Twitter he would think it is stupid (lol)
6. He wouldn't spend time on the social networks he would have a team of 20 something's that he would influence and let them find ways to spread his cause on the net.
7. He would do live events and broadcast them worldwide so people could feel part of something bigger than all of us.
8. He wouldn't be wasting his valuable time preaching to people the etiquette of Facebook or Twitter while forcing them to take in more rules and more beliefs.

Pretty funny, and when I first started asking these question lots of people said that he wouldn't be on the social networks. Is this true? Maybe or maybe not... I suggest that you Google "Mark Twain" and find out for yourself. Now is a good time for you to think about leaders of the past that you look up to and brainstorm, "How would , leverage the social networks?"