In most cases, your cost to advertise on Craigslist would be zero. There are a few areas in the country that do charge for a few categories. The key to being successful with craigslist marketing is to be consistent and follow the rules.
The two big rules deal with how often and where you can post. You cannot post the same ad more than once every 48 hours and only to one city. Otherwise, your ad may be deleted for spam either by Craigslist or by the users. However, this is easy enough to work around.
Make up three different ads for whatever you want to advertise or announce about your retail store. Make sure the titles are different from each other. Once this is done post only one ad a day. This way you will take 3 days before you post the same ad.
Before you post the same ad, the original ad must be deleted first. Once this is done, click on the ad and repost it once again. This will get you to the top of the listings on a regular basis.
Craigslist does well in Google Search Engine Results. For example on August 30th, 2007 using the keywords "quitting business sale", I have six of the top 9 results. Several were from my Craigslist postings. However, if you don't keep reposting your listing, your rankings will drop.
Craigslist posting would be great for huge sales, special events, and getting traffic to your website. If you have not started to post ads on Craigslist, you should start today to take advantage of this free advertising.
Here is a bonus suggestion. You could post an ad on Craigslist that would sound more like a press release than an ad. You probably won't get flagged by the posters and can get high search engine results on Google.
Published by Jerry Robertson
I am a retail / small business consultant and author of three business books. View profile
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- Craigslist does well in Google Search Engine Results.
- Craigslist posting is excellent for huge sales, special events, and getting traffic to your website.
- In most cases, your cost to advertise on Craigslist would be zero



