Creating the Most Effective EBay Listing

So you've decided to sell something on eBay. But how do you get your auction noticed when dozens, if not hundreds, of people may be trying to sell the same type of thing?

When you first log on to eBay to sell an item, you'll be asked to describe the item in a few words. Based on your answer, eBay will direct you to several possible categories. For this feature to work, describe the item you want to sell as simply and accurately as possible. Examples might include "Harry Potter figurine," or "Princess Barbie Doll."

EBay will then direct you to a page with several suggested categories. Choose the one that best describes your item.

Next, eBay will take you to the listing form. You'll be asked for an auction title. Put some thought into this--your title can make the difference between a buyer clicking on your auction or surfing away to look at something else. Ideally, you want a title that is short, catchy, and descriptive. If there is a special feature about your item, such as an author's autograph on a book or an older item in especially good condition, mention it. Contrary to usual internet protocol, it is okay to enter your title in all capital letters. (Example: "1960 WEDDING DRESS. HAND SEWN. EXCELLENT CONDITON!") If you can't say everything you want to in the title, add a subtitle. It's only $0.50 more.

Next, you'll be invited to add pictures. The first one is free, additional pictures cost $0.15 cents each. It's usually a good idea to shell out a little extra money and add extra pictures so that potential buyers can see different views of your item.

Next, you'll be directed to enter an "Item Description." It's better not to use all caps here, but you can use the tools provided to select font size and color; bold, italicized or underlined print; etc. Before you write your description, take a few moments to think of any keywords you couldn't fit into the title. For instance, the wedding dress might attract brides, grooms, wedding parties, historians, museums, etc.

Then describe your item clearly, using as many of the keywords as possible. (Example: Brides and grooms will flip over this historic 1960 museum condition wedding dress, hand sewn from...")

While you want to play up your item's positive qualities, don't forget to mention the negatives as well. Buyers get very testy when they think they're bidding on an item in "excellent" condition, only to have it arrive with creases, cracks, and missing parts.

Finally, you'll be asked to decide the amount of the starting bid. Before selecting that amount, search eBay to get an idea of what other sellers are asking for similar items. You might consider low-balling your price a little, especially if you are new to eBay and haven't built up a reputation yet.

If your item is truly unique and you expect to make real money selling it, take advantage of eBay's advertising offers by placing it on the featured list or the picture gallery.

Listing an item on eBay can seem intimidating at times--so many sellers clamoring for the attention of buyers. But if you choose the right title and pictures, describe your item clearly and honestly, and set a fair price, you have an excellent chance of attracting bidders.