CRIME MOB Launches Technology Revolution

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Earlier this week, Reprise Records announced the launch of an innovative mobile fan club with Atlanta, GA group CRIME MOB. With today's technology and innovation in the communication industry, fans can now receive-voice updates from their favorite artistst/group directly to their cell phones. Subscribers may also call in anytime to listen to messages and leave their own voicemails for band members.

REPRISE hopes that this new offering will create a more personal and interactive experience for fans. Groups like Crime Mob are now able to broadcast brief, exclusive updates about album news, secret tour dates, new website content alerts, and other band-related activities.

Looking for a way to communicate more effectively to loyal and deep-rooted fan bases, Warner Bros/Reprise Records New Media department chose to partner with SayNow, a Palo Alto, California-based company that has developed this unique voice technology, to deliver a more interactive alternative to simple cell phone alerts provided by other companies. Subscribers can choose to receive a phone call or text message, and will be able to reply directly to band members or respond to a poll simply by pressing a key on their phone. The service, which is free and instantly accessible from anywhere, also enables fans to purchase ringtones, downloads, and other artist specific merchandise via phone.

"We approached Warner Bros. because they have the reputation for being the first to adopt new technology for their artists," says SayNow product manager Prashanth Ranganathan. "They are a terrific partner because they understand the value of reaching an artist's fan base instantly and effectively," adds SayNow CEO Nikhyl Singhal, "they continue to be on the cutting edge of mobile services and we are excited to help them find new ways to reach their fans using the power of voice."

This new technology allows Reprise & SayNow to put interactive communication with favorite artists in the hands of the People.

So, just think about it, Crime Mob today and tomorrow...who knows!

1 Comments

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  • ms.butler4/24/2007

    hey crimemob keep rockin them hips

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