Daniel Craig in Drag for the 100th International Women's Day

James Bond isn't usually associated with women's struggle for equal rights. Agent 007 has been called a man's man, a ladies man - not to mention a rogue and a scoundrel when it comes to women. Now he's standing up, in a dress no less, for the rights of women the world over.

The video of Daniel Craig in drag is part of of campaign meant to draw attention to women's rights. While great strides have been made, as the video points out - so much more needs to be done. The video is airing in the U.K.

Dame Judi Dench, appearing only as the voice of Bond's boss M, gives a powerful narration to the images we see of Daniel Craig. The combination works marvelously, and should bring needed attention to what still needs to be done.

Dench delivers hard real world statistics with a bit of a snark, in typical M fashion. See the video at this link. The figures M gives to the lady Bond should astound anyone who cares about women and girls. What she says should help ensure we don't fall victim to an assured sense of "not here," as she points out real numbers for the U.K. It's no doubt those numbers are even worse in the U.S. Women's rights issues are far from just a Third World problem.

Ask yourself about the women you know. Are they subjected to injustices? If they are lucky enough to not be, think about the world at large. What can you do after International Women's Day, to help bring equality? For as Dench asks in the video, "until the answer is yes, we must never stop asking."

It's too bad International Women's Day has fallen off the radar in America - the movement started here after all. But too many years of corporate press painting it as something only evil socialists observed knocked it down in stature.

When the U.S.S.R. made International Women's Day an official state holiday in 1965, that sealed the fate of the holiday in America for decades. Lately there has been a reawakening to what the day represents here in America, hopefully that trend will intensify. Maybe Daniel Craig in drag can help.