Dear Mr. President, Please Save Christmas

Use the Allocated Bailout Funds to Save Christmas

Brad Sylvester
Before we look at ways to help the economy, let's take a quick step back and review what we know. First, consumer spending drives about two-thirds of the US economy. Second, many retailers derive as much as 60-80 percent of their entire year's profit during the holiday selling season. Third, with consumer confidence and consumer spending down, many large US retailers like Target and Best Buy have said they expect extremely poor sales during this year's holiday season. Some retailers like Circuit City are already declaring bankruptcy, closing stores, and sending more people to the unemployment lines. If the predictions hold true, more large US retailers will follow Circuit City into insolvency and the stock market will continue to spiral downward as they begin reporting their sales results in early 2009.

We Can't Wait for Obama's Presidency for an Economic Stimulus Package

That's a pretty bleak picture and it may be too late to do anything about it. What should have been done, and what still should be done with as much haste as is possible by the current administration and by the Congress, is this: Use the current remainder of the funds allocated for the bailout, a little over $300 billion, for two things and two things only. Provide the $25 billion that the automakers are requesting to keep them out of bankruptcy and take equity positions in exchange for the cash. With the remaining amount, give every red cent out to the taxpayer (including those who are too poor to owe taxes) as a further economic stimulus in time for the holiday season.

The Trickle Up Effect

If this can be done in time, much of this cash will flow back into the economy as people use a substantial portion of this windfall for holiday shopping. This will provide a big boost to some of the retailers whose future depends upon the results of this quarter. It will help the manufacturers who supply goods to those retailers, and it will help the people who work for those retailers and manufacturers who might otherwise be forced to reduce their workforce in the first quarter of 2009.

If It's Too Late to Save Christmas, then Save January

The cash for the auto companies is a lower priority and it can wait; they are strong enough to survive for a few months on just the promise that they will get the money. The stimulus package on the other hand should have been started already. At this late stage it may not be possible to get that cash into the hands of holiday shoppers before year's end. Congress, the Bush Administration, and President-Elect Obama should pull out all the stops to get the funds in this stimulus package flowing to the public as soon as possible.

Get the Economic Stimulus Package Going NOW

If we wait until President-Elect Obama takes office in January to even get a stimulus package started, checks won't be sent until March, April or even later. Do it now and even if it takes until January for the checks to come through, it will help. The longer we wait, the deeper and longer this recession will last. A new stimulus package won't end the recession immediately, but it will shorten it and lessen its severity.

The Bailout Bucks Stop Here

I'll offer one more piece of advice for President-Elect Obama. Make it abundantly clear that this country will not be allocating a new round of bailout money for companies that have demonstrated such poor fiscal management over the past few years. The automakers are a special case because of the number of jobs affected and because the amount they are requesting is relatively low for the benefit. $25 billion to save the US auto industry and its entire supply chain is a tremendous bargain considering how much we have already dumped into AIG and the other financials, but this is the last trip to the well. Once this stimulus package is sent out and the auto makers have their portion, there will be no more bailouts, no exceptions, and that includes those who have already received bailout payments. If they burn through this cash, they are done. Let the chips fall where they may. Holding out the hope for more free money doesn't help these companies find their own solutions as painful as those may be.

Returning to Surplus?

In the meantime, Mr. Obama, consider this. You may find that in two to three years, the equity positions the government has taken in all these companies are worth a substantial amount more than we have paid for them. Maximize the taxpayer's return on those investments and reduce the financial drain caused by fighting two major wars. Then, you might just find that you no longer have the huge budget problem that you inherited.

Published by Brad Sylvester - Featured Contributor in Lifestyle

Brad spent 18 years in the consumer electronics industry, including more than ten years in new product development. He now writes full time from his home in the mountains of New Hampshire.  View profile

  • $25 billion to preserve the jobs of automakers and their supply chain is a bargain.
  • An economic stimulus package during the holiday shopping season should have already begun.
  • Consumer spending drives two-thirds of the US economy, let's give it a boost.
Circuit City has already filed for bankruptcy while it reorganizes. Other US retailers are predicting dire results during the busiest season of the year. When these retailers announce Q4 results in January, we may see the stock market fall off a cliff.

23 Comments

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  • Melissa Lawson12/19/2008

    HMM. Interesting.

  • Julia Bodeeb12/5/2008

    Great analysis. Do you think the auto makers have cut back enough on their own already? I have doubts.... but something needs to be done.

  • Adam Johnson11/26/2008

    Oops, got cut off. I was going to say...

    ...ultimately if the government continues to prop up these failing businesses, it will be forced to perform some level of nationalization of these firms, if not the whole industries, and that would be a very, very bad thing.

  • Adam Johnson11/26/2008

    The problem with "The Bailout" is that it has become utterly open-ended and subjective. When the government bailed out Goldman Sachs but let Lehman fail, that was a very deliberate decision by the government over which bank should fail; I shouldn't have to point out that the prospect of the government making these decisions is frightening at best. When the government decided to bailout Citibank, and, ultimately (because we know they will, especially with the Democrats in charge) the automakers, they opened the Pandora's Box of every company demanding a share of the free bailout money blowout (and, frankly, rightfully so - who's to say Citibank is any better than say, Herbert and Burke bank?) The right solution here is to allow the market to correct inefficiencies and poor management. It will be hard for a while, but ultimately it will result in a stronger (if leaner) market. You can't continue to prop up failing businesses, and if the government continues to do so, ultimately, the

  • Ryan Dawley11/25/2008

    (cont'd): of automobiles. For the record, I'd like to see the foreign automakers collapse too if they don't get off their asses and produce more environment-friendly vehicles. The older companies forget to look for long-term solutions and invest some capital in the 'wave of the future'. We had a computer/dot-com boom in the 80's and 90's because companies AND consumers alike embraced progress.

  • Ryan Dawley11/25/2008

    Good article. I've read a good portion of the comments to it as well. My essential stance is this:

    Let the automakers fail. Stop bailing out rich people, let the chips fall. The automakers have dug their own grave for not having any foresight, and not staying ahead of foreign manufacturers. American blindness, elitism, and entitlement has led to this... instead of making smart choices for a prosperous future, GM, Ford, and Chrysler have made low-quality gas guzzlers that don't compare in longevity or economy to their foreign counterparts. They should have seen this coming 10-20 years ago and adjusted accordingly, but while they were all producing bigger vehicles with bigger engines during the (fluke) gas-happy 90's, they should have been figuring out new ways to make cars commensurate in quality and economy to Honda, Toyota, Hyundai and the like within an American labor environment. Let them fall and let younger, more progressive American automakers bring us a new generation

  • Hally Z.11/25/2008

    We should give some bailout money to the automakers instead of the financials, who end up getting caught not once, but twice, mispending their funds on getaway weekends in California!

  • The Minus Factor11/25/2008

    "Rich Wall Street investors" are helped more than ANYONE else in these bailouts.

  • The Minus Factor11/25/2008

    As for "Rich Wall Street investors", what makes you think that I have any more sympathy for them than anyone else?

  • The Minus Factor11/25/2008

    My biggest problem here is any sort of Bailout. As for stimulus checks, they are also a bad idea. Tax credit for this year's taxes are fine. Did you even read my article, or did you just skim it? My problem is government spending in general, on almost all accounts. Also, regulation of business' is killing our economy, more than anything else.

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