Demi Moore and Ashton Kutcher Moving Van Photo: a Marketer's Dream

The Paparazzi Photo of a Moving Van Rolling Down the Couple's Street Flashed Free Advertising for the Moving Company Around the World

Randi Weitzman

Hollywood is no stranger to marketing. Whether event swag bags, product placements in entertainment medium or designer duds worn on the red carpet, snap a photo with a celebrity wearing it, holding it, or using it and the brand's products or services are sold out for months.

Sometimes years, in the case of the Hermes Birkin bag made famous by Grace Kelly. The waiting list for a new Birkin is about three years and that's for the most inexpensive product the company sells. Vintage Birkins go for six figures. Hermes has a record of who owns them, and as soon as a handbag owner takes her last breath or the obit hits the papers,, the phones start ringing inquiring as to acquiring the departed soul's handbag.

So, whoever owns the moving company whose van was seen rolling down the street in front of the Kutcher-Moore-Willis household this week,ought to give the dispatcher or marketing guru responsible an early, vintage handbag-worthy bonus. That clear, rear-view paparazzi shot displaying the company name and two larger-than-life phone numbers like one worldwide Internet billboard viewed by millions around the globe is product advertising like nobody's business,

Well, except for the moving company's. There's nothing like a Hollywood break-up, or a Punk'd extended episode, to get the phones ringing off the hook for a never-heard-of-them-before company. Even if a marketing wiz had the brilliant idea to Twitter the paparazzi a phony flash-mob "moving-out-event-scene-in-action" tweet or it's part of a suspected set-up by Kutcher, there is no small trucking company advertising budget that could pay for the amount of press that box truck's rear end moon is generating.

At the next awards show, don't be surprised if a certain company's truck or two rolls down the red carpet!

Published by Randi Weitzman

Randi Weitzman, with over twenty-five years of experience writing material for companies for whom she was employed,including employee handbooks, orientation and training manuals, press releases, and more, ha...  View profile

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