Different Types of E-Mail Marketing

If you have decided you would like to use e-mail marketing to promote or build your business then you should already know this is a cost effective and efficient way of promoting any size business. Now you need to know the different types of e-mail marketing techniques that are available. You will find you can use just one or any combination of these methods to increase your business sales.

E-zines (electronic or Internet newsletter) is a common method used for e-mail marketing. An e-zine normally contains three parts; information, an ad, and a way to be removed from the list. This information included in the e-zine should be something helpful, informative, interesting, and pertain to your business. A beauty shop may produce an e-zine about new products in the business while a book story may offer reviews of new books on the market. Of course the ad should be for your business or a particular product or service you are promoting at the time.

SoloAds are one of the simplest forms of e-mail marketing. Just as the title 'SoloAds' says these e-mails will contain nothing but an advertisement. This ad may be for a new product line, discounts you are running, or other things along these lines. Of course it should also contain a way for the subscriber to stop receiving your marketing campaign but as long as you don't abuse this method it can be very effective.

Using online 'Post Cards' is another way to use e-mail marketing to build your business. This method of marketing is mainly used for keeping in touch with past customers or those who are current customers. It's not as helpful for creating or attracting new customers. A small business might use a Post Card to thank customers for their business, announce upcoming events at your business, or simply to keep your business in the eye and minds of your customers.

E-brochures are yet another way to promote your business using e-mail marketing. Although there most generally will be a cost behind this method of promoting your business the cost is remarkably below what it would be to use printed brochures. How e-brochures work is you design or have someone else design a brochure for your business and then distribute it to prospective customers. This is very effective because it can provide the future customer a wealth of information about your company and you can distribute this brochure over and over again without ever having to have additional brochures printed.

The last method of e-mail marketing we will discuss are E-courses. While e-courses are more involved than say a solo-ad marketing campaign they can be very effective in increasing sales for your business. What an e-course is simply is a series of informative related e-mail lessons. A business that sells camping equipment might offer an e-course 'How to Survive in the Wilderness' or 'Camping on a Budget'. Each e-mail will contain a portion of the lesson along with an ad relating to your business or some camping equipment. A typical e-course will be 7-10 lessons delivered over a period of time (daily, weekly, or monthly).

Why using e-courses for e-mail marketing is so successful is that once the subscriber subscribes to the e-course that gives you as the business owner 7-10 chances to develop a relationship with the prospective customer. Studies show that most people will not purchase from a company until they have seen the company at least 5 times. That means if you don't catch and keep their attention in those first 4 mailings chances are they will not become a customer.

You may want to hire a professional to write an e-course for you to make sure you put your best foot forward all through the course but remember once the e-course is written you can distribute it endlessly. All of these methods work tremendously to build any business and can be used alone or together, the sky's the limit when it comes to the possibilities available through e-mail marketing methods.