Direct-to-Desktop Marketing

Until three years ago most people couldn't afford Desktop Marketing. This article will reveal why Desktop Marketing is superior to e-mail marketing, and exactly how it can dramatically increase your business sales.

Let's take a look at why e-mail marketing has become less effective over the past few years.

1. SPAM. Because of heavy spamming, more emails are being filtered as junk mail even when they are not. That means your messages are ending up in your customer's bulk folder. If your customer is anything like me, they just empty their bulk folder without even opening it.

2. Free E-mail accounts. The majority of Internet users posses free e-mail accounts. Free e-mail accounts are great, but their storage capacity is much smaller than that of a paid e-mail account. When the free e-mail account becomes full, the company (Yahoo, Gmail) begins to bounce back all the incoming messages to the sender (you).

3. Changing accounts. Many people change their e-mail addresses. They get tired of the Spam and start over. When they do this, you will have no other way to reach your customer. There are no forwarding addresses like when you move to a new home.

Before I tell you how Desktop Marketing is more effective than e-mail marketing I need to define "Direct-to-Desktop" Marketing. Direct-to-Desktop Marketing is a custom software that allows you to send creative messages or promotions straight to your customer's computer desktop totally bypassing e-mail. Now lets take a look at Desktop Marketing messages.

1. Your messages are guaranteed to be delivered, and they are delivered instantly. You will never spend one second wondering how many customers got your message.

2. No messages are lost amongst junk and Spam mail, so there is no competition. No need to think of the most creative headline so that you can entice customers to open your e-mail. These customers already know that they want to read your message, and your message is the only one they will be receiving.

3. Managing your subscribers is easy. Everything is 100% opt-in and anytime a subscriber wants out they just have to click a button and the messages stop.

Now you can see why Desktop Marketing has the potential to increase your sales big time. Let's take a closer look at how it works.

First, your customers need to download the Desktop Reader. After that an icon (that you designed) will appear in their taskbar. Then a balloon will notify them of all new messages. Your customer will click the balloon and the Desktop Reader will open and display the message. Your customers will feel confident that they are getting messages from people that have earned their trust, and you can feel confident that they are receiving the messages you worked so hard to develop.

The only problem is that you need to convince your customer to download the Desktop Reader. To make it worth their time you should offer something valuable to them. Like most websites offer free e-books. It should be something unique that they haven't already seen in a dozen places on the Internet. Make sure you add a reminder for your subscribers that states all your offers, e-books, etc. are guaranteed to be received with the Desktop Reader.

This truly is a powerful system especially because it is still fairly new. It is worth your time to investigate it further. If you would like more information click on the link in this articles resource box.