Direct Mail Letter for a Pharmaceutical Company

Direct Mailer to 10,0000 Base

Headline: The only 'side effect' from our products is a wonderful world of privileges!

Letter headline (Johnson's Box): Join 'Madhur Sansar'- the Himalaya Ayurvedics Concepts Club and enjoy a wonderful world of privileges --FREE consultations, fabulous rewards, special offers!

Dear

You are a valued customer who understands the importance of health and well-being the natural way, and this is why I am pleased to make you this exclusive offer.

Since our inception in 1930, Himalaya Ayurvedic Concepts has focused on safe, natural and innovative remedies that help people lead richer, healthier lives. Today our products - a wide and varied range of health and beauty care-- are used by over 200,000 doctors round the world, across over 40 countries.

It all began 70 years ago when our founder. Mr. M. Manal, saw restless elephants being pacified with the root of the plant called 'Rauwolfia serpentina'. Fascinated, he had the plant scientifically evaluated and thus was born in 1934, the world's first anti-hypertensive drug. This kind of research has formed the foundation of The Himalaya Drug Company.

"Madhur Sansar'- the Himalaya Ayurvedic Concepts Club is a natural outcome of all our research and experience of helping people who choose preventive and remedial solutions without side-effects.

Benefits of membership to 'Madhur Sansar'

Health tips

• A dedicated helpline - call 1234567 and our club's medical advisor will answer all your doubts and queries on our product range and any general questions you might have on Ayurveda.

• A quarterly newsletter that will keep you informed about the latest additions to our product range, new drug discoveries in Ayurveda, beauty and fitness tips, healthcare advice from doctors, news from Himalaya, health holiday ideas, health recipes and more.

Activities to relieve stress

*Free Yoga sessions conducted by Himalaya once a month in your locality to keep you stress-free and fit

Invitations to special events

*Special invitations to club events, family entertainment programs, promotional shows, etc. conducted by Himalaya

Exciting discounts

• Discount coupons to be redeemed at Reebok and Nike showrooms - jogging shoes, track suits, etc.
• Privilege discounts every time you buy more than 3 Himalaya Ayurvedic Concepts products simultaneously - for eg., 10% off each time you buy a Himalaya Ayurvedic Concepts Home Kit or Beauty Kit

Surprise gifts

• Complimentary gift hampers, annual calendars, medicine log book for your family and many such surprises

• Special loyalty prizes for members who avail the maximum number of products in every quarter, or introduce more than 10 members to 'Madhur Sansar' every quarter

• Grand bumper prizes for most valued customers - houseboat holidays, spa 'health' holidays abroad, etc.
Complimentary gift hampers, annual calendars, medicine log book for your family and many such surprises

Plus many more exciting privileges we'll keep writing to you about!

How to become a member of 'Madhur Sansar'

However, before you can become a member of 'Madhur Sansar' and enjoy all these privileges, you need to send us some details about you and your family so we can serve you better. Your Membership Application Form is enclosed. Please fill it in and mail it to us before May 25, 2002. Once you do so, we will rush you your exclusive membership card.

You'll also need to attach a carton flap of any Ayurvedic Concepts product to your membership form. It's easy with the special discount coupon enclosed for your next purchase.

I hope to hear from you soon and welcome you to the only 'side effect' you'll ever find to our products - the wonderful world of privileges - 'Madhur Sansar'.

Warm Regards

P.S.: To become a member of 'Madhur Sansar', remember to fill in the membership form, attach your carton flap to it and mail it to reach us before May 25, 2002. To make it easier for you we've enclosed a 20% off discount coupon!