Do You Have Flair? Bottle Twirling Competitions

Bartenders and Showmanship

Kelly Spies
'Flairing' is a hands-on sport in which juggling, flinging, twirling, spinning and tossing liquor bottles at mind boggling speeds that leave the customer wondering when in all of that did the twirler slash bartender actually fix the drink.

Tom Cruise played a self taught flair artist in the hit movie Cocktail where he dazzled patrons with poems and bottle twirling antics. There has been a recent surge in flairing since the release of Country Music Television's reality series 'Ultimate Coyote Ugly Search."

Bartenders are now contending with not only other bartenders but also with those skilled in the art of flairing. Bar owners have reported sales go on the rise anytime a flairing bartender is working, and it helps if she's young, cute and sexy or young, hot and studly.

Bottle twirling became such a phenomenon that competitions began springing up and rewarding bartenders for their hard work with prizes. Someone with really good flair could go far with endorsement deals and other goodies offered to contest winners.

Two of the largest flair competitions in the nation are Las Vegas's Legends of Bartending World Bartender Championships and Florida's Quest for The Best Summit. Although both of these are the largest competitions, that's the only thing they have in common. These competitions feature different styles of flairing and their contests couldn't be more different.

Flair comes in two styles; working flair and exhibit flair. In Las Vegas, the flairing capital of the world, it's all about working flair. The rules are very strict and penalties can be given for the smallest infraction. In Florida, showmanship is the name of the game where competitors twirl for effect.

Flair competitions can have a prize winning purse of $20,000 or more. The leading organization for flairing is the Flair Bartenders Association with over 10 thousand members in over 100 countries. That's a lot of bottle throwing bartenders looking to cash in.

For as many big flairing competitions there are, there are just as many small local competitions. Prizes range from a small pot of cash to tangible goods.

Fifty Five's in London has a Back to The Future flairing competition in which competitors are given one bottle, one tine and are expected to mix one drink fast and dazzling enough to blow your socks off.

The Wild Wild West Flair competition is held in Carson City, Nevada. Competition rounds include one working flair technique and one exhibit flair technique. Contestants must be able to quickly perform both.

If you're interested in learning to flair, there are about a gazillion book and video tapes you can purchase on the internet. Aside from videos all you really need are some good unbreakable bottles. Believe it or not they aren't very hard to find and from the looks of it, are much better than having broken glass all over your house while you practice.

Published by Kelly Spies

I'm just a chick with a lot to say about different things. I've been writing for most of my life and aspire to someday be a published novelist as well as content writer.  View profile

  • The first known flair technique was called the Blue Blazer.
  • Flairing differs between working flair and exhibit flair.
  • Flairing competitions often have prizes up to $20,000 dollars.
The first flair was spotted when a man poured boiling water in bottles and twirled them as steam pured from the bottle's necks.

10 Comments

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  • Rick Young11/7/2007

    Tom Cruise is a tool, and did very little difficult flair in the film. ESPN2 sometimes carries these competitions, and they're amazing to watch.

  • T. M. Meacham7/13/2007

    I'm a Starbucks barista and would love to learn a bit of these tricks (even though we're not really supposed to do them). We have some pretty sweet whipped cream canister tricks.

  • DrDevience7/9/2007

    And oh yeah... you left out the sex. I am truly disappointed.

  • DrDevience7/9/2007

    I have only had the pleasure of seeing this in action one time: In Dallas at the now-closed Planet Hollywood. That guy was awesome...

  • AndrewsMom7/8/2007

    Cute review!

  • Kat Mitschke7/6/2007

    Interesting article!

  • Joniv7/6/2007

    Fun read!

  • EMohrman7/6/2007

    Well, I am young, hot & studly, but am admittedly a bit lacking in the coordination department.

  • Carol Gilbert7/6/2007

    Crazy!

  • Layla Lair7/6/2007

    Great Article Kelly!

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