Does Ezine Advertising Still Work?

Contrary to popular belief, ezine advertising is still one of the most targeted forms of advertising on the internet. The reason is that most people only subscribe to ezines on a topic that they're interested in. For example, if someone has subscribed to an ezine about dieting, they are expressing an interest in their overall health, tips on improving their eating habits, exercising, and anything that has to do with the subject of dieting.

Ezines are still a good choice for advertising because of the targeted interest of the potential customer. Make sure your ads are related to the theme of the ezine. Your goal should always be to get targeted traffic. If your ad is highly related to the ezines topic, the person reading your ad is more likely to purchase what you have to offer.

A sponsor ad, a classified ad and a solo ad are usually the type of ads that can be placed in an ezine.

A sponsor ad is one that's placed at the top of the ezines content, usually under a heading. This five to ten line ad normally draw more attention because it's the very first thing the reader will see when the email is opened. You can expect a good click through rate when placing this type of ad.

Classified ads are smaller and the least expensive. This ad will run in a block with other classified ads. Make sure you can capture the users' interest, because you are not allowed to use a lot of text in these ads. It will only contain a very brief description and should contain a link to your web site or email address. This cost is a few dollars less than a sponsor ad because of the limitations.

The solo ad is of course the most effective, and the most expensive. When the owner of the ad sends out an email, the only thing that will be included is your ad going to everyone of the list. The message is only about you and your product or service. These ads can generally be long. I have seen them as long as 1500 words. This will allow you to capture your readers' attention allowing you to go into more detail about your product or service. These ads can range from as little as fifty dollars to several thousand dollars depending on the ezine you're advertising in. Expect an even better click through rate when you place a solo ad.

Ezine advertising is the perfect solution for beginners who want to test a market and get into profit fast. Very few people will purchase something the first time they see it. Remember, you are trying to educate your target audience about your products and services, which means you will have to run more than one ad.

The first few times, I would run a classified ad, and then the sponsor ad. If you can afford it, I suggest giving the solo ads a try. If not, wait until you are in profit and invest some of your profit to place a solo ad. The readers will start to get familiar with you and understand your message. Then they'll start to warm up to your offers. Give your potential customers time to compare prices, to do research on what you have to offer and continue to educate them, and they will buy.