Don't Get Ripped Off by a Self Proclaimed Internet Advertising Consultant!

There are a lot of people sending out emails, making phone calls, claiming some pretty amazing things: don't believe it unless they can prove it!

Many web-designers can come up on some pretty tall searches, but what about their clients? Can they provide one client who says they are worth the money? Ask them to show you one client who comes up on a real estate, lending, auto or other highly competitive search that is searched for often and has many pay-per-click ads in the margins: you will separate the wheat from the chaff this way!

Many will not even write back. Consider this:

• If you respond to unsolicited, spammer phone calls or emails, you are perpetuation the practice for the rest of us by putting money in their pockets!
• If you buy leads from lead generators, you are slitting your own throat by empowering them to buy the marketplace online and sell it back to you!
• If you buy leads or services from people who screw up your market with outrageous claims, you are shooting yourself in the foot!
• If you patronize spammers, you finance spam!

My advice:

• Don't respond to spam
• Don't finance middlemen who damage the marketplace and bid up the broad search terms so that you cannot afford them
• Concentrate on organic search engine recognition by making a real contribution, as a real vendor - the Internet is about giving something away to get something in return!

And always, always ask for recent, relevant proof of performance and references!

If these people do not exist online or if all that they do is self serving: what makes you think that they will do anything for you, even if they can, hmmm?

Ask them exactly what they will do, how it differs from what everybody else is doing, and why it will work: if you cannot understand it, it quite probably is not true! You are not stupid, they just want you to think so!