Dragons Today

Exploring Marketability of Legend and Mythology

Nancy Austin
Nancy Austin, Yahoo! Contributor Network
Oct 20, 2011 "Share your voice on Yahoo! websites. Start Here."

Dragon mythology in society dates back before Christ. Research suggests the legend probably
started as an attempt to explain the origin of dinosaur fossils and the human imagination elaborated.
Throughout history, fire breathing dragons have made it into our story books and onto the pages of our illustrations.How are the dragons doing now?

Dragons haven't exactly slipped from our social conscience. If you make a movie and put a dragon
in it, the dragon will likely steal the show. Remember, the Shrek dragon who fell in love with Donkey?
The creators of Shrek, Dream Works Animation, released, How to Train Your Dragon, March of 2010,
a computer animation based on the 2003 fantasy book. How did the dragon do at the movies?
How's 200 million in the United States alone?

Dungeons and Dragons, people are still getting together to roll the dice for this slightly theatrical role
playing game. Though D and D has been around since 1974 [Tactical Studies Rules, Inc.], annual
sales for Wizards of the Coast, reach an estimated 120 million with more than 4 million Americans interacting. RPG sales market posted on En-World message boards, December 2009, Dungeons
and Dragons longevity and dominance in role playing sales. Note: Wizards of the Coast have
published the game since 1997.

Japan, Dragon Quest IX designed for Nintendo DS produced sales of 2.3 million copies within the first 48 hours on the market. DragonQuest IX: Sentinels of the Starry Skys was released July 11, 2009 in
Japan with a summer 2010 release in the U.S.A.

Amazon. com 32, 761 results were shown for books about dragons.Curl up on the couch with classics
such as Puff the Magic Dragon, Pete's Dragon or Dragonology: The Complete Book of Dragons
by Steer for $13.59.

Whether you go to the movies, visit the virtual world of a video game, escape into role play or read a book, there's still a whole lot of fire breathing going on if you're willing to look at the survival of dragons with an open mind.

DISCLOSURE OF MATERIAL CONNECTION:
The Contributor has no connection to nor was paid by the brand or product described in this content.

Published by Nancy Austin

Nancy Austin is a co-owner of two small businesses, a poet and freelance writer, homeschooling mother and homemaker for the past thirteen years. She's also a former stage performer of the spoken word.  View profile

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