Duplicate Content and Web Content Plagiarism

Depending on which camp you speak with, the issue of duplicate content will have varied definitions, levels of importance and points of view.Duplicate Content within a Website

Duplicate content on different landing pages within a website will more than likely get penalized in the index by Google and the other top search engines. At the very least, pages with duplicate content will simply be ignored in the SERPs.

I personally know of a nationwide real estate website filled with duplicate page content (except for a few city or state changes) that was severely spanked in the SERPs and eventually banned from a major search engine. It took the company over 6 months to successfully petition and get back into the index, after all the duplicate content was omitted.

Duplicate Content and Article Marketing

When it comes to article marketing or republishing blog posts on article directories, whatever website published the content first gets the benefits of ranking - most of the time. The exception to the rule is when article directories, such as Associated Content or ActiveRain, are higher authority sites than the originating website.

However, if you are a savvy article marketer and have added your promotional plug along with back links to your website, you have achieved your goal of branding (name recognition) and "authority" for being included in the directory. In that case, does it really matter if the directory site with your content is above your website in the index? Not really.

Stolen or Plagiarised Duplicate Content

Duplicate content is a heated issue when web content has been stolen or plagiarized from one website and published on another. Let's face it, no one likes to see their hard work "scrubbed and scraped" or ripped off word-for-word on someone else's website without permission or without any kind of back link or reference as to where the content came from.

Unfortunately, there are a lot of unscrupulous people on the Internet looking to make a quick buck and web content plagiarism is a big, ugly problem. One that Google and the other top search engines don't take it lightly.

Websites that plagiarize or steal content from other websites and are reported to the search engines will get penalized in the SERPs, if not banned from the index entirely - and they should be!

It's a good idea to periodically Copyscape your published articles and website landing pages to make sure other websites are not using your content without your knowledge or consent.

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Duplicate content and web content plagiarism

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