Earrings that Sell

One of the major components of any fashion jewelry line is a portion of the business often referred to as 'replenishment', or 'Core'.

Core jewelry products are designed with intent. This is jewelry that will turn quickly on the floor, produce high internal margins, and have a selling lifetime of at least 8 months to a year depending on the brand and its venue.

Earrings usually make up 60% of this category.

By creating an ongoing portion of your line with these strategies in mind you are able to balance your profits. Core styles are the base of any business. Core jewelry generates ongoing income that you can bank on. It supports the seasonal jewelry designed for each market. It is simple styling that you keep in stock to fill orders quickly.

Understanding what percent of profit core jewelry styling brings to the bottom line will allow you to be more flexible with your mark-ups on seasonal and dramatic jewelry looks. Making sure that your core jewelry hits a specific margin goal will also help your jewelry business to ride out any slow selling months.

Your core earrings can be created based on your seasonal theme, but should be very simple interpretations that will appeal to more people. You should update core jewelry earrings each season depending on the performance of what is already in your core assortment. When a particular style slows down, replace it with a new variation.

What you need to keep in mind is price point, scale, simplicity, mass appeal, and affordable materials.

Earring silhouettes that Sell well are hoops, studs, and small to medium dangles.

Earring styling that sell well are concentric orbital drops, mixed texture wire hoops, small hoops with simple single drop offs, teardrop shapes, novelty motif studs, multi-ring dangles with lots of movement.

These earrings should all be lightweight. Your goal is to create the kind of earrings that a woman could wear all day long.

How to create a core earring category for your jewelry collection.

Consider using some of these jewelry making techniques to design simple earrings that sell:

Pierced patterns in sheet metal, twisted wires, chain wrapped wires, photo etched patterns and filigree, tubing, frozen chain, cast organic shapes, hammered metal, poured resin, beads and brass parts.

Maintaining a core earring collection can help you to track what earrings are selling the best, what price points are performing the best, and increase the sales of your entire jewelry line in the same way that large fashion companies do.