Ebook Publicity -- Push it to the Limit to Hit Superstar Status

With ebooks, anyone can become an instant author. Non-authorial types now are easily showcasing their expertise in areas as diverse as web design, music production and entertainment law to Internet marketing, real estate sales and independent filmmaking. People are writing ebooks on how to build a doghouse; how to travel abroad on $25 a day; how to beat cancer -- you name it. And if someone's buying those ebooks -- and people are buying them -- chances are these Internet marketers have the appeal to become rock stars offline, too.

In the hands of a savvy new media ebook creator, ebooks are becoming the small business marketing tools.
Because they are so reader-friendly, clean, attractive, and very inexpensive to create, ebooks in PDF form are becoming the ultimate self-marketing tool for the "sharper image" set. Ebooks will increasing be used as the ultimate pitch tool for persuading decision-makers to pick these self-published authors for mega media exposure. Look for behind-the-scenes stories to start cropping up, where you hear that an increasing number of people have secured television shows, radio programs, sponsored speaking tours, traditional book deals and more -- thanks, in large part, to a knock-out ebook they're marketing beyond the consumer level.

Highlight your expertise with a demo in your ebook, making your talent unmissable.
Perhaps you're a chef in a Chicago restaurant with a vision of a weekly cooking segment on a local television station. Or you may be a soccer mom in Florida with many humorous, radio-ready stories -- and good family planning and management tips, to boot. With the potential to link audio and video as multimedia components inside your ebook, in the hands of a strong PR pro these ebooks become a perfect demo or audition reel. Even busy executives at CNBC, CNN, MSNBC, The Wall Street Journal, and every media outlet in your hometown love to click open an ebook and check it out. Here's your chance to show them, right off the bat, that you're a talent to keep a serious eye on!

Give of your expertise freely.
In large part, the ebook's charm is owed to Adobe's PDFs, of course, but also to the Internet marketing gurus who've hammered away at us to just giveaway all our hard-earned knowledge. It's now rare to find a how-to ebook that isn't chock-full of incredibly valuable information and step-by-step instructions. So if you're new to ebook publishing, keep in mind how crucial it is to be generous with your knowledge. The theory is that by providing your readers such exceptional value, you'll position yourself as quite the authority, a trusted mentor or coach to your readers. Your fans will trust everything else you offer them for purchase down the line.

Writing's not your thing? Place a "Ghost Writer Wanted" ad.
If you're too busy to write it, hire a ghostwriter to bring your ebook package to life. But be sure to hire a ghost writer who'll take the time to understand your success story, challenges, business mission, philosophies and all. Also, it's important to choose only those ghostwriters who'll take the time to conduct additional research about your topic, to enhance and dimensionalize your ebook.

Choose a ghostwriter who'll go the extra mile for extreme quality content.
You might also want your book ghost writer to conduct special interviews on your behalf. If you're a financial analyst, web developer or fashion designer, why not have the writing consultant you hire reach out to, say, Donald Trump, Bill Gates or Donna Karan for a quote? If you can't get those brand name business leaders, have your writer work his or her way "back" until you get someone influential -- but more assessible -- to comment. A good publicist certainly does this kind of thing; a dedicated writer will do it for you, too. Imagine the SEO traffic the press release announcing your ebook will reap, just from mentioning the right name as having contributed in some way. And imagine the potential value of those A-listers now knowing your name and being interested in reading your ebook!

Mount an influencer campaign, strategically distributing your ebook to power brokers.
Get creative about the many ways to use your ebook. It can help secure corporate sponsors, embark on a speakers' tour, lead to workshop gigs, or other promotional ventures. If you don't have the time or skills to properly present your ebook and other material to decision-makers at media, publishing, education or other companies seeking fresh talent, find an affordable publicist to work the influencer set on your behalf.

Ebooks are a minimal investment, yet can yield enormous benefits.
However you approach it -- do-it-yourself versus hiring professional help -- just know that now is the time to get cracking. The fact of the matter is this: People with less talent than you are writing ebooks, starting to get them into the hands of media influencers. They're positioning themselves to reap rewards that could be yours. So if you dream of landing a corporate sponsor, regular television / radio segments, conference speaker status, or other high-profile opportunities, don't let another day pass without putting your unique knowledge in writing -- basically for pennies in a PDF!