Ecommerce Quiz Question #1
Is your product both of interest to the buying public and cheap enough to compete with others? The number one rule of ecommerce is to have a product you believe in. Even if you do not particularly like the product you're selling, you have to be able to recognize its value. Many people sell things that they have no use for, or even products that they would not use if they had a use for it. However, you still have to think the product can be of use to someone. And you need to know, without a doubt, that it is a quality product that can fill that need satisfactorily.
Ecommerce Quiz Question #2
Is your ecommerce web site sufficiently attractive and professional enough to make the sale? Search for competing web sites on the Internet to get an idea of what you're up against. If ABC company's web site has state of the art design, loads in 4 seconds, and has attractive graphics, and you have a plain 1990's style web site with flashing text and clip art, you will not be able to succeed in ecommerce. Quality web page design is a lot more than just catching a customer's eye. It gives them a guide to know how professional your business really is.
Ecommerce Quiz Question #3
Is the guarantee, either real or implied, good enough to create trust with potential customers? It is not always necessary to give an actual money-back or no-questions-asked guarantee on your product. Giving some guarantee against shipping damage or manufacturer's defect goes a long way to establishing trust. Another way to offer an implied guarantee on your products it to create the feeling of professionalism and trustworthiness with your website and all correspondence. However, you should never imply a guarantee that you are not willing to fulfill.
This ecommerce quiz is designed to make you explore the basics of quality online retail business. Product, presentation and professionalism are equally important if you want to succeed.
Published by Melanie L. Marten
Melanie Marten is self-taught and self-employed. Besides freelance writing, she dabbles in website design and owns dozens of websites and blogs. Work is squeezed in between parenting two boys, homeschoolin... View profile
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6 Comments
Post a CommentI agree, good information!
It's difficult to shift our thinking in the current economy, the trends change daily, and flexibility is the key. I like your approach and am sending it to friends.
Some really useful informtion. I'm woefully ignorant of how to run websites, so I don't do it...I just write for others who have the knowledge
This is excellent, helpful and useful article. Thank you. I'm placing this in file for my own personal use. Thanks!
Excellent advice.
I'm not doing great by most people's standards I'm sure, but I do make a sale or two on cafepress almost every month, so I'm happy.