Einstein Brothers Opens on Mag Mile

Einstein Brothers Bagels launched the Grand Opening of their Magnificent Mile store, located at 180 North Michigan Avenue, with free giveaways, much to the delight of their early-bird customers. The first 100 people in line were given coupon books good for a free breakfast sandwich weekly for one full year. In addition, the bagel shop opened promptly at 5:30 a.m. to excited and hungry customers. The cold weather and lingering snow did not seem to detract patrons, who were not only anticipating being one of the lucky prize winners, but who were also looking forward to dining on a delicious bagel sandwich and steamy hot coffee.

Although there were no strings attached to those who were awarded the coupon books, recipients were required to be 18 years of age, and required to show proof with a valid photo identification card. Coupon books are only valid at the Michigan Avenue store in Chicago and are valid for a full year.

The coupons expire on the same day of the Grand Opening next year, December 14, 2011.