Elvis Presley Lives on in the Consumer Market and at Elvis.Com

Believe it or not, in only about a decade, Elvis Presley will have been deceased longer than he lived. Yet, the iconic rock n' roll legend seems to remain as present now as he did when he was still alive, well, and on stage. In every respect, his legions of fans around the world have kept Elvis Presley alive through their devotion and love to a man who helped to revolutionize music and popular culture. Amazingly, there are scores of fans who were born years after Elvis sang his last song. Truly, Elvis fans come in every human physical form known. What is helping to keep Elvis "alive" and ever present well more than three decades after he passed on?

Certainly, Elvis impersonators; Elvis singing contests; Elvis museums; Elvis shrines; and, of course, Elvis' famous home, Graceland, which attracts flocks of Elvis fans every day, have helped keep Elvis and his music fresh and well within the mainstream of current-day society and culture. But a fairly new medium has been instrumental in helping Elvis stay alive: the internet.

Elvis.Com: The King of Websites About "The King"

There are countless Elvis fan websites that abound online. However, there is one site that you could say is "the king" of websites about "The King." Elvis.com, billing itself as "The Official Site of the King of Rock of Rock 'N' Roll," represents multiple angles of the Elvis buzz of today.

Elvis.com has everything that any Elvis fan could possibly want. News, merchandise, message boards, photos, and even a link to reported "Elvis sightings"....That is, "sightings" of Elvis on TV, in movies, and in other pop culture realms. Wow....For a minute I thought Elvis himself was still in the building. Maybe he is....

Elvis.com is doing its best to keep Elvis in the social conscious by making sure Elvis stays "present." Elvis.com has a news feed listing all major stories that feature Elvis Presley as he and his legacy are being featured in current events. Elvis.com keeps fans connected with discussion forums. Fans wanting to keep the King present in their lives everyday can download computer screensavers, games, cards and more. Do you want the "inside track" on Elvis? Simply join "Elvis Insiders," a club you can join from the site if you want access to "rarely seen" images, clips, and film of Elvis Presley. Discounts to Graceland, Elvis gift shops, and the Heartbreak Hotel can be had if you join the site.

Of course, what we are also seeing through all the mediums dedicated to keeping Elvis throbbing in the hearts of fans is a very large and successful marketing campaign. Think of all the millions of dollars spent each year on Elvis memorabilia, Elvis tours, Elvis albums, and Elvis videos. Millions of fans are helping to fuel the Elvis economy. For these fans, the fun, excitement, and memories they get to enjoy from buying these Elvis-emblazoned goods are well worth the expense.

ShopElvis.com, which links to Elvis.com, is chock full of every type of Elvis gift one can imagine. A duel role is served in such a place. Elvis' legacy lovingly lives on in the homes, offices, and cars of the scores of those who buy the products. On the other hand, the Elvis economy thrives with the products and memorabilia offered on such websites. Clearly, the Elvis marketing campaign and the Elvis legacy really coexist and, in many ways, are mutually dependent.

Without a doubt, the Elvis economy is supported by Elvis' enduring legacy. Conversely, Elvis' legacy is largely dependent on continued sales of Elvis goods. And, absolutely, Elvis.com is the realm in which the Elvis economy and the Elvis legacy thrive because of these two complementing forces.

Resource:

Elvis.com
Shopelvis.com