Enrique Iglesias' Bilingual 'Euphoria' Stutters

Chris A. Sosa
Julio Iglesias' heartthrob son has never been one for subtlety. What he lacks in nuance has always paled behind a boy-next-door image and trembling vocal delivery that's left the world swooning. While his artistry is hit-or-miss, his focused image is always on-point. With Euphoria, he takes the admirable step of marketing a multicultural offering to the US and abroad.

The result is patchy. Lyrically, it's pure Enrique. He's either being a sweet lover, melodramatic mourner, or a hot club prowler. The sonic-booming beats of "I Like It" prove to be a stand-out, even though the song is silly. "Dirty Dancer" is catchy, but Enrique simply cannot overcome those boyish tones to match Usher's smooth bad-boy delivery. The Nicole Scherzinger aided "Heartbeat" plays more to his vocal styling. It's sleek and sexy, if not a bit repetitive.

Interestingly, all of the ballads are in Spanish. "Dile Que" is the standout. "Ayer" could've been a much better track without the generic thumping back-beat drowning out Enrique's appealingly soft delivery. "Tu Y Yo" is a pleasant mid-tempo number. "No Me Digas Que No" serves as the Spanish counterpart to "I Like It." While a bit less energetic, it's hooky and effective.

One stumbling point of Euphoria is its bizarre construction. This is by no means a coherent album, rather a collection of potential singles held together by absolutely nothing beyond the central vocal. Production values veer from incredibly strong ("I Like It") to horrificly misguided ("Ayer"). There is not a semblance of direction to be found either, with genres and subject matter bouncing around awkwardly throughout.

Euphoria likely won't be remembered as much more than a Summer diversion, frustrating for someone of Enrique Iglesias' vocal ability. What it will be remembered for is the groundbreaking attempt at joining two cultures, a celebration of diversity. In a world driven by marketing, that deserves praise enough.

GPA - 2.9

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Published by Chris A. Sosa

Independent media analyst with a background in both media theory and technical production, along with political discourse and legislative writing.  View profile

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