I have developed an expensive makeup habit since discovering stores like Sephora, but a girl has to economize somewhere, so it is always worth checking out the cheaper alternatives. E.L.F. offers some products that in my opinion are very similar to or a good substitute for some popular, coveted beauty items. I decided to give them a try on a few items, and I found myself getting even more compliments when using the E.L.F. Mauve Luxe Soothing Lip Gloss than I have gotten using lipstick brands such as LipFusion and Nars. I placed several larger orders, and found an overall level of product quality. While I am still devoted to many of my higher end brands, E.L.F has several items worth your while. Three features of E.L.F cosmetics that make them worth consideration are the quality of ingredients and packaging, the tools for better makeup application, and the availability of cheap substitutes for expensive products that produce some of the best makeup tricks.
Perhaps my favorite feature about E.L.F cosmetics is that they frequently use the same ingredients as higher end products, like silicone and green tea. Some examples are the Tone Correcting Concealers have a silicone base for a smooth finish, like the expensive brands such as Laura Mercier foundation primers. Shielding Hydro Tint SPF 15 Foundation has a good SPF in it for a great price, no excuses for not wearing sunscreen everyday! E.L.F's Clarifying Pressed Powder has salicylic acid in it, a more expensive ingredient that is toTreat and prevent skin imperfections. I like E.L.F better not just because it is cheaper, but in this case, it has a light orange citrus scent that manages to make the salicylic acid scent undetectable. This is a feature I have not found in more expensive brands.
E.L.F also uses similar packaging technologies and features of higher end brands. I am always attracted to the Stila $16 lip glaze lip glosses, but hate to think of spending $16 on a gloss that does not plump or have an SPF in it. In a virtually identical looking tube are the E.L.F. HyperShine glosses, so I opt instead for the $1 E.L.F. versions that come in several colors. Perhaps my biggest makeup folly is I am always attracted to the colors I think are pretty - the light pinks, the peony and lilacs, but just do not look good on my coloring. I occasionally cannot help myself and try these colors again, and I rather try on a $1 item than a $16 gloss. But for $1 per item, E.L.F. provides room for experimentation for both the seasoned and novice makeup user.
I am a big fan of the right brush or tool to enhance your makeup application and staying power, so investing in good tools is important in my opinion. Some people are quite adept at just using their fingers or a q-tip, but not me. E.L.F.'s tools and brushes are of good quality. My favorites are the E.L.F. Mechanical Eyelash Curler , which I find to be similar to the Japonesque curler, handles & shape, as well as I get similar curling results. I typically only use Shu Uemera's eyelash curler, so this is a nice savings for me. E.L.F. cosmetics also makes a slant tweezer similar to Tweezerman's $20 version, but I prefer to stick with the Tweezerman for serious eyebrow grooming and styling, but find the $1 E.L.F version fine for carrying in a purse for plucking emergencies.
The E.L.F. Foundation brush for $1 is similar to the $30 foundation brushes found at Sephora, but I did not like it as much as the Smashbox foundation brushes. It is a bit smaller and stiffer than Sephora's $30 foundation brush, but larger than Sephora's concealer brush. I'd consider the Eyes Lips Face foundation brush the middle child of foundation brushes in size. There is also a great $1 "push" eyeliner brush, and a mascara wand for combing your brows and eyelashes. E.L.F sells two kinds of False eyelashes, these are a great price and more realistic than their other drugstore counterparts, but not quite as realistic as Shu Uemera's individual lashes. Until you get the hang of using fake lashes, try practicing with a $1 set.
Not to be overlooked is E.L.F. cosmetics allows for some of my best makeup tricks at a much cheaper price. Some examples are the Shimmering Facial Whip in lilac Peddle is quite similar to the Yves Saint Laurent Complexion Enhancer ($38 at Neiman Marcus); mix in a dab with your foundation for an ethereal glow. A new product is E.L.F's generic "All over color" is an opaque color in a tube, similar to the Nars Multiple that sells for $38 at stores like Sephora, Neiman Marcus and Nordstrom. Use this as a blush, lipstick, eyeshadow, or contour on face or body. The E.L.F All Over Color in the shade "Toasted" works as a great cleavage enhancer by swiping between just above the vertical line between your breasts and blending the contour well. You can use the lighter colors to highlight. Your legs look super long if you run a highlighter just along the front of your legs from the middle of underneath your kneecap down to your foot, and blend. The E.L.F Brightening Eye Liner in Gilded is like Benefits' "Gilded" pencil that sells for $14, but a bit more taupe, suitable for non-blondes or those who find they don't wear a pure gold as well.
Eyes Lips Face continues to develop innovative cosmetics at a cheaper price and is well worth exploring the line for your own cosmetics bargain finds.
Published by NOM
Internet Business and Marketing via Search engine optimization and an avid online bargain hunter, and chain reader of books and magazines. Beauty product diva. View profile
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10 Comments
Post a Commentso i carted about 135 things excited to buy again from elf but it was a couple years since ive bought, n after thinking so long and hard about picking my items, the order was facking cancelled!!! i contacted them because it had a sale. then after taking my precious time to pick back each n every item back!!! the order once more didn't go through!!!!! because of my international credit card. they once took it, whats the problem now? all i have to say is waste of good time!!!!! n there products aren't that good anyways! theyre blush and lip liners are ok. geeeeez.
Ive bought elf makeup many times, and will stick by it forever.
The makeup is a great quality and have had absolutely no problem with any of it. The deals are amazing. Yesterday for being a fan on facebook I was able to get 60% off all of their studio line of make up. I got 133$ worth of makeup for 53$. If I bought all the items I got from elf in a store like CVS or walgreens where the makeup is still cheap for 8$ it would have cost be 256$ now imagine what that would have been if I bought it from Sephora or Mac. Its great makeup for the price and yes I do still like spending extra sometimes on makeup by UrBan Decay but you really can't beat elf. and ive never gotten weird phone calls or anything like the person below me says.
If you want to buy their cosmetics, please buy them in the store at regular price and not online for a dollar. You'll pay for that $20 mineral makeup starter kit for years. I bought one back in 2007 for their low low bottom price. I got the package, opened it up used the makeup a few times and threw it away. No big deal right? Well, the makeup came at a much higher price. ELF SOLD MY INFORMATION TO OTHER COMPANIES. That's why their makeup online is so cheap. Here it is, 2010, and I am still paying for that $20 worth of stuff. Countless phone calls from Michigan every morning looking for banking info, magazine subscriptions, etc. This happened to everyone I know that ordered from that website. Don't believe the hype.
Oh, and anonymous?
Look into Hooked on Phonics.
Seriously.
This brand has NOTHING to do with Nordstroms....seriously, GOOGLE it.
Their mineral eyeshadow is awesome...I have had great luck with their products...
My sister called and told me that this is a brand by nordstroms. that its a brand like clinique and that this brand is changing their name and so they were selling all their makeup for a dollar! so i ordered a tona crap, THINKING, that it was a good deal! So it came in the mail and it is all worthless. The only thing that i might use is the brushes. I ordered pretty much everything; blush, lip gloss, lip liner, foundation... etc.. This product is like if i were to go and buy it at the dollar store. GO FIGURE ONLY A DOLLA! DON"T WAIST UR TIME. if you ordered cancel!
The lip products taste like soap to me and aside from nicer packaging there doesn't seem to be a difference between ELF and dollar store products.
I've tried E.L.F. and I was impressed that they are full sized, good quality products. It's an inexpensive way to experiment with a variety of products. It's also good if you have teenagers. I have 4 girls and their first REAL makeup will most likely come from E.L.F. :-)
yea i just found this site, you didn't mention that you could win free makeup for life if you recommend 10 ppl and they buy!!!
Good read! Nice first article!