A resolution to the NBA lockout will not happen anytime soon but this presents the perfect opportunity for the NBA to change their business model and their schedule. Basketball is a summer sport, so why not change the NBA schedule to take advantage of the slow sports months of June and July?
Moving the schedule permanently from a November start to January will give the NBA more splash power and it will allow them to accumulate more viewers before the baseball season begins. The schedule could be condensed and teams could play more back to back games within their division.
The NBA does not get interesting until the last two months of the season so why not trim the schedule permanently to 65-70 games and expand the playoffs? Fewer games makes each game more important and the teams who never try to make the playoffs will now benefit less from their lack of interest.
If this sounds like a crazy idea it is not. Many sports fans tire of baseball as the summer months begin. Who wants to sit in the heat at the ballpark when one could stretch out in an air-conditioned arena. The NBA could clean up in the attendance department and the television ratings would sail through the roof.
The first games could tip-off during Super Bowl week and the NBA Finals could take place in late July to early August. It sounds like a perfect solution for a sport that could spiral downward in fan popularity rapidly.
The '98-'99 NBA season, shortened to 50 games, began on February 5 and ended with the NBA Finals last game being won by the San Antonio Spurs on June 25, 1999. The NBA can get more bang for their buck by running the regular season until June and then beginning the playoffs in late June.
Tradition is not a solid argument by any NBA fans or owners in this instance. Tradition went out the window when the NBA lockout extended into the regular season. Now is the time for the NBA to re-establish as a premier sports league or they will fall to the popularity level of the NHL or MSL.
*Todd Jacobs is a former resident of Southern California and long time Los Angeles Lakers fan.
sources:
Forbes via Yahoo! Finance: NBA Lockout: Impact of David Stern's 'Reset' Proposal for NBA Players
Moving the schedule permanently from a November start to January will give the NBA more splash power and it will allow them to accumulate more viewers before the baseball season begins. The schedule could be condensed and teams could play more back to back games within their division.
The NBA does not get interesting until the last two months of the season so why not trim the schedule permanently to 65-70 games and expand the playoffs? Fewer games makes each game more important and the teams who never try to make the playoffs will now benefit less from their lack of interest.
If this sounds like a crazy idea it is not. Many sports fans tire of baseball as the summer months begin. Who wants to sit in the heat at the ballpark when one could stretch out in an air-conditioned arena. The NBA could clean up in the attendance department and the television ratings would sail through the roof.
The first games could tip-off during Super Bowl week and the NBA Finals could take place in late July to early August. It sounds like a perfect solution for a sport that could spiral downward in fan popularity rapidly.
The '98-'99 NBA season, shortened to 50 games, began on February 5 and ended with the NBA Finals last game being won by the San Antonio Spurs on June 25, 1999. The NBA can get more bang for their buck by running the regular season until June and then beginning the playoffs in late June.
Tradition is not a solid argument by any NBA fans or owners in this instance. Tradition went out the window when the NBA lockout extended into the regular season. Now is the time for the NBA to re-establish as a premier sports league or they will fall to the popularity level of the NHL or MSL.
*Todd Jacobs is a former resident of Southern California and long time Los Angeles Lakers fan.
sources:
Forbes via Yahoo! Finance: NBA Lockout: Impact of David Stern's 'Reset' Proposal for NBA Players
Published by Todd Jacobs
Todd Jacobs is from Anaheim, California and resides in the city of Las Vegas. Todd worked for Orange Coast Magazine as News Editor in the 80s and recently began writing for several online sites including:... View profile
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