12

Fashion for Home

Jesse Schmitt
A furniture company like Fashion For Home is every picky shoppers dream. How many times have you said to yourself, "Oh if only I had such-and-such item for my home or office"? For many customers it's a regular occurrence to find yourself dissatisfied with products which companies mercilessly try and force on you. You want what you want and you want it your way. This is the genius of a company like Fashion For Home. Not only do you get to pore over some of the best designs and the highest quality fabrics and materials, but you get the pieces built to your specification and sent to you directly. In doing this Fashion For Home are trying to redefine the furniture shopping experience for customers everywhere.

The thing that it is which separates Fashion For Home from other companies is fairly obvious. Fashion For Home takes your order and makes your furniture to your specifications. Some may think that this business model would produce inferior or costly merchandise. Actually the opposite is true. Fashion For Home uses the talents and skills of some of the best designers to produce the work. Fashion For Home are also able to keep costs down because there is no middle man; there are no storage fees, there is no shop where merchandise can get stolen or damaged, there are no sales associates that have to man the store regardless of interest. Fashion For Home really have taken their accolades for riding the wave of interconnectedness and giving customers what they want, how and when they want it.

Fashion For Home somewhat stand out in that they don't really have any other competition. The closest thing to a Fashion For Home competitor would be private designers who come in and build for the individual. But private designers obviously charge significantly more than a place like Fashion For Home. Another problem with private designers is that they are about as varied as the day is long. You could find a reasonably priced designer who is great and does great craftsmanship and who charges a fair price. More often than not though, with a private designer, you're going to suffer somewhere in terms of price or quality or craftsmanship.

Pricing is another point where Fashion For Home pride themselves on being ahead of the curve. Because of all the empty expense points in their business model, Fashion For Home are able to offer not just competitive prices, but prices which actually make the retail showroom look ridiculous. Fashion For Home will also send along fabric swatches and they have a team of customer service reps available to talk about even the most mundane detail. Of course a company like Fashion For Home lives and dies on their website and their customer experience so people who are wary of the Fashion For Home experience should check out what real people are saying and see for themselves.

While the Fashion For Home wall on their Facebook page looks full of fans, there is the one problem: most of the comments are in German. As a metric for success or failure, company Facebook pages may not be the proper place. But because Fashion For Home already has so many fans in Europe, you've got to think that people must like their business. Reasonable minds would have to agree that a business like Fashion For Home would not have made it stateside were it not a great concept that people in Europe had really responded to.

Source: http://www.fashionforhome.com/?CID=COM_SEM_1_1_1&gclid=CKfxgIf7x6sCFaIQNAod2TRKvQ
DISCLOSURE OF MATERIAL CONNECTION:
The Contributor has no connection to nor was paid by the brand or product described in this content.

Published by Jesse Schmitt

Back in New York. Still searching.  View profile

1 Comments

Post a Comment
  • Michele Starkey10/8/2011

    I never heard of this, Jesse, thanks for the article. As far as our "fashion for home" - we are dressed up in 'Early American Poverty!' LOL - just about all of our furniture is hand-me-downs from family and friends. Our middle daughter made our living room coffee table at a 4H fair (it's a mosaic tile inlay in a garage sale frame w/ legs that my husband attached from an old wooden chair) and you know what? Everyone who visits asks us where they can 'purchase' the beautiful table!!! lol cheers :)

To comment, please sign in to your Yahoo! account, or sign up for a new account.