Seven years later, as a result of the "Big Mac Attack" ad campaign of 1975, millions of Americans came to know the ingredients by heart: two all-beef patties, special sauce, lettuce, cheese, pickles, onions--on a sesame-seed bun. It's an icon to many, even if it has a negative image among quite a few. It should be pointed out, however, that the Big Mac (540 calories, 29g fat) compares almost favorably against a Whopper with cheese and all the trimmings (760 calories, 47g fat), a Wendy's quarter-pound single with cheese (500 calories, 26g fat), a Hardee's Thickburger (910 calories, 64g fat), a Sonic Cheesburger with mayo (700 calories, 42g fat) or even a 10-sack of sliders from White Castle (1700 calories, 90g fat).
As the Big Mac celebrates forty-plus years of sales, it remains a multi-faceted symbol of America: capitalism, commercialism, and cholesterol. In fact, The Economist created the "Big Mac Index" as a means to illustrate currency exchange theory. The Economist describes it as "arguably the world's most accurate financial indicator to be based on a fast-food item." In 2007, Mike Delligatti (Jim's son, also a McDonald's franchisee) opened the McDonald's Big Mac Museum Restaurant in North Huntington, Pennsylvania in tribute to his father's creation. Visitors can be photographed in front of the world's largest Big Mac, which measures at 14 feet by 12 feet.
Big Mac Trivia
- The original sales price of a Big Mac: $0.45
- Average U.S. sales price of a Big Mac today: $3.00
- McDonald's sells approximately 550 million Big Macs annually in the U.S.
- The Big Mac is sold in approximately 120 countries
- The average number of sesame seeds on a Big Mac bun is 178
- Each Big Mac uses two squirts (1/3 of an ounce) of special sauce
- To celebrate the 25th anniversary in 1992, Pittsburgh was temporarily renamed Big Mac, USA
Sources: McDonald's, Burger King, Wendy's, Hardee's, Sonic Drive-In, White Castle, Pittsburgh Post-Gazette, Big Mac Museum Restaurant
Published by J. M. Pressley
J. M. Pressley is an occasional writer in Illinois. He has been editor of the Shakespeare Resource Center, an educational website, since its inception in 1997. He holds degrees in theater and writing from De... View profile
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