The people that most needed search engine optimization, or SEO, services may be those who do not know the practice even exists. Beginning web site owners and Internet marketers who have not learned yet, do not understand how to get top rankings on the search engines. It is easy to find these people. All you have to do is complete a search engine query and click to the fifth, sixth, tenth and so on pages.
If your goal is to attract new business to your SEO services, you must approach these people carefully. The Internet is full of spammers who send mass mailings to people for purposes like this. It is important to differentiate yourself from them in as many ways as possible.
How do you know who to approach when seeking search engine optimization clients?
Any search engine query gives you pages and pages of results. Click straight to a third or fourth page and start looking at the web sites there. You must be able to tell the difference between a web site designed for business purposes, and those made intentionally to hold domain names, or for other purposes. Any web site with content can give you a potential customer.
After locating several potential sites, you must contact the owners and a personable and professional manner. Be very careful not to make your e-mail sound like spam. Of course, some of these people will think it's spam anyway. Reassure them that it is a one time only e-mail. Keep the e-mail personal. Not only mention their website, but state specific points that pertain to their website only. Be friendly and sound helpful instead of sounding like you are selling something.
Never insult their website, their content, or their business savvy. Do not be condescending. Instead, complement their website in any way you can. Focus on the potential and your desire to help them achieve greater success. People respond better to personal suggestions and friendly overtures.
Finding SEO clients in the search engine results should be only one aspect of building your own search engine optimization business. With careful and professional approaches, you can not only achieve greater profits, you can gain of reputation as a helpful and considerate business owner.
Published by Melanie L. Marten
Melanie Marten is self-taught and self-employed. Besides freelance writing, she dabbles in website design and owns dozens of websites and blogs. Work is squeezed in between parenting two boys, homeschoolin... View profile
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4 Comments
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