Finding a Focus for Your Blog
This Wasn't as Easy for Me as I Thought it Would Be!
Because most people have a multitude of interests, blogs can begin quite simply and then morph into different creatures as time goes on. Often the interest of the blogger becomes stronger in a different area and the focus changes. This is fine - the owner makes all the decisions. However, readers have certain expectations of what they will be finding when they have subscribed to a blog and may not like the new focus, thus moving on to other blogs with articles that are more in the vein of what they like.
Whatever the case, it is highly desirable for the blog to have a clearly recognizable focus with the contents of the blog adhering mainly to material that is aimed in that direction. Not everything comes together at once; fluffing and buffing is often needed once the blog is up and running.
You can find the particular focus you want for your blog by paying attention to your own interests. If you aren't interested in a theme or topic there is little chance that you will continue to write about it, and regular blogging is key to maintaining readership.
Your focus may fall within a narrow niche; adhere to a commonly-held interest such as gardening, cooking, books, management, or home improvement; or be one that serves a broad community of readers and spans the country or even the world as you delve into political affairs, health issues or perhaps arts and entertainment.
The beauty of having a blog is that you are free to decide in which direction you want to go. Finding that direction, or focus, may take some time and thought - the effort will be well worth it when it puts you on a course that will make blogging a fun and exciting adventure for writer and reader alike.
To see the new focus of my blog that is a work in progress, visit R.C.'s Twin Cities Beat
Sources:
Personal experience
http://rcjohnsonwriter.com/
Published by R.C. Johnson
Find me at my R.C.s Twin Cities Beat, (http://rcjohnsonwriter.com) or on Pinterest (http://pinterest.com/rcjwriter/) or by clicking on the links under Affiliations. I am fortunate to have enjoyed profession... View profile
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11 Comments
Post a CommentThanks very much for sharing :)
Well done, R.C.! :)
Yes, outstanding and very helpful RC. And hey, congratulations my friend on your Top 1,000 of AC...you deserve it.
Good info on focusing a blog. I wouldn't know how to start one, however. How about a piece on that, R.C.?
Good advice. I just started a blog, and this will be helpful for me.
I need to look into this and figure out how to do one. Good Luck with yours, Ruth.
Sooner or later I am going to get my blog going. Too busy here at AC, though...
good work RC
Great information. I'm going to look into it.
Good for you for doing a blog..I have been meaning to start one for over a year now!