Finding Your "Niche" in the Modeling Industry

Sadly all of us aren't destined to be high fashion or print models, but that doesn't mean that genetics wins out and we can never be models. There's so many different types of modeling, and some of them still have a moderate to high demand for models. Models who work gigs that aren't "mainstream" are often designated as "niche models." These girls can be anything from the pin-up vixen to the mom on the laundry detergent box. It's anyone who doesn't do the more notable forms of modeling that we catch on TV screens and in fashion magazines.

Now, not all niche models make a living, but some do. Yet there isn't any formula to effectively figure it out. It does help however to be modeling a niche that either has high demand and/or high paying gigs. For some models, this requires working multiple niches. A glamour model might work as a fetish model, or vice versa. It's all about figuring out what works best for you, and using it to your best advantage. If you're a gymnast, promo work for conventions and parties is plentiful with the pay being more than adequate. Thinking outside the box is all that's needed for you to find work.

It also depends on what market you're in. New York, Los Angeles, Chicago, Atlanta, Dallas, and Miami are large model markets and will employ the greatest variety of models in them. Other major cities will vary in their demands for the types of models they're looking for. For instance, plus-size modeling work is going to be more widely available in New York and L.A. than Chicago because more designers are based in those cities. Import models will have a better chance of finding work in major cities on the West and East Coast than in the Mid-west. Take some time and find out where exactly is the best place for you to find work, but also realize that many other models are probably already there, so expect fierce competition.

Being a niche model doesn't make you any less of a model than a runway model. And most of those that believe that are high fashion models and don't want to be associated with those that "aren't". Unfortunately, most runway models are unknowns who never venture further than the catwalk. While some niche models (like Dita Von Teese) are granted a lucky break due to their unusual talents, and ability to capture the spotlight. So don't think that just because you aren't 5'10 and 100 lbs that you can't be a model because all you have to do, is find your niche.