First Place Finish - Making Car Care Easy

Back in my car selling days, we offered a fabulous product for our new and used cars. I got to try for free. I was so pleased with it back then, that four years later, although I am no longer a car salesperson, I am still using it. Interested? Imagine this:

You've just purchased your dream vehicle. It's beautiful...It's shiny...It's smooth...or is it? Run the pads of your fingertips down the side of your new "baby" and carefully feel the finish. Hmmm...isn't quite as smooth as you thought, is it? Fear not! There is a solution. It's the First Place Finish Car Care System by MicroTech Chemicals. Available at dealerships across the country, "It's a revolutionary three-part system designed to help your vehicle retain its value and good looks for years to come. First Place Finish protects the interior AND exterior from normal wear and tear and guards against stains, road grime, and the elements."

The exterior finish forms a clear hard shell that reminds me of Teflon. Dirt and tar just wipe clean. Snow and ice slide right off. Your vehicle is protected against acid rain, loss of gloss, tree sap, bird droppings, oxidation, UV rays, etc. And depending on the state you live in, First Place Finish comes with a warranty against these things for up to five years (For those of you in Florida, it's time to pay back those pesky love bugs).

For your interior, First Place Finish Car Care System relies on Banoyl. Unlike products similar to Scotch-guard, this system protects against water AND oil based stains in your interior. Where other brands just sit on top of the fabric and need to be continuously reapplied, this system only needs to be applied once, penetrating the fibers of the material. I've heard of people who were able to easily remove red clay mud, blood and even red wine. Although I have no idea what someone was doing with red wine in his or her vehicle. Regardless, you won't have to worry about having food or drinks in your car again. With three young children in my household, that is a definite plus!

Besides the First Place Finish Car Care System, which is applied to your car before you take delivery at the dealership, a First Place Finish Car Care Kit is also available. The four-piece kit will help you keep your vehicle looking showroom new for years to come. Maintain your vehicle with minimal effort. Throw out your old car wax and polishing compounds. All you'll need to do now is apply the First Place Finish Exterior Renewer twice a year, or as needed. One 16-ounce bottle can last 3 years! (You also get a coupon for a free bottle in your car care kit)

Avoid harsh detergents and remove dirt and grime by using the First Place Finish Car wash. No more dish washing detergents (and I know most of us are guilty of using them at one time or another).

Ground-in dirt or stubborn stains can be easily removed using the Suds-less Cleaner. I was able to remove ground-up, melted M&M's from my cloth seats with VERY minimal effort using the Suds-less Cleaner (and my car wasn't lucky enough to have the initial interior First Place Finish treatment).

Finally, you can keep your leather and vinyl looking its best, protected from fading and cracking, with the special conditioner supplied in the kit as well. It will enhance the life span of your interior while keeping your vinyl or leather soft and beautiful. And it won't leave a greasy film on your upholstery.

Be sure you ask your dealership about the First Place Finish Car Care System and remember to pick up your First Place Finish car care kit when you take delivery of your new vehicle. You'll love the difference it makes in your car's appearance!

If First Place Finish is not available at your dealership, contact 1-800-727-7400 or visit www.firstplacefinish.com.

MicroTech Chemicals is based in Charlotte, North Carolina.