Five Guidelines for Advertising on Television
Five Things to Consider when Advertising on TV
Stick with a campaign for a minimum of two years.You might be sick of seeing your own commercial after the first six months but trust me, the rest of the audience hasn't gotten the message yet. After the first year, they have seen it and by the second year - they get it and can replay the commercial in their head which gives your business top-of-mind awareness.
Don't always go by the ratings
An advertising executive tells you that golf tournament don't have as big of an audience as the big hit prime time show everyone watches. However, golf brings a small audience that has DEEP pockets and very, very disposable income. If you sold jewelry, programming that features golf is right up your alley - the ratings didn't tell you that.
Creative sells
Create an advertisement that GRABS the viewers attention. Entertain the viewer - give them something to watch other than a location, phone number and a smile.
Stories sell
Tell a story in your commercial. If you showed a busy mom with the kids getting in and out of her mini van and then your business made it a little
easier on the stressed out mother - you told a story and the viewer can relate to the story.
Published by Nick Brown
I work as an advertising and marketing executive for a TV Network (affiliate). I also make money on the side by shooting and editing film and video. I also develop company strategies and buy and sell real... View profile
How to Use Professor Ratings When Choosing Your CoursesChoosing your professors is as big a decision as choosing the courses themselves. If you are unsatisfied with your professor, you will likely not perform as well as you otherwi...- Marketing Plans: The Framework for Organizational MarketingMarketing plans are of various formats, and whichever the case, people will study it analytically and properly to be able to understand the gist of the entire report and what is aiming for.
- "Desperate Housewives" Hits All-Time Ratings LowSince it's hit first season on the air, "Desperate Housewives" has lost one in four audience members. According to ratings reports released today, last Sunday's episode of the ABC show marked the lowest ratings in the...
- Detroit Lions Player Ratings in Madden NFL 2009Madden NFL 2009 ratings for the Detroit Lions
- Celing Fan UL Ratings: What Do They Mean? Some ceiling fans are safe for wet areas such as pool decks and others are not only unsafe, but would never last under such wet conditions. The three types of ratings are Wet, Dry, and Damp.
- An Anorexic Ideal: Television Advertising Delivers Negative Effects on Its Viewers
- News that Makes Money: Top Five Guidelines
- Ethics in Advertising?
- Television Interferes with Children's Learning
- Advertising - Precious Information or Vicious Manipulation?
- Advertising Your Halloween Haunted House Event
- How to Find a Job Through an Employment Agency
- Create an advertisement that GRABS the viewers attention.
- Tell a story in your commercial.
- Stick with a campaign for a minimum of two years.