The first major mistake that in one way or another almost everyone is guilty of is violation of the rules. Google Adsense is a very good program, but only if you follow the rules.
The most important thing is not to generate clicks by any artificial way. Never should you click on Google ads on your site, or ask for your friends or acquaintances to do so, nor should you encourage visitors to click on your Adsense links. If you fail to follow these guidelines, you risk to be banned, which will hurt your income account.
Violating the terms and conditions imposed by Google can result in suspension of your account. As such, providing valid traffic and clicks is most important because it is the difference between life and death in the Adsense world.
A second mistake that users often do is making a poor choice of color for ads. This usually happens because the publishers do not have enough knowledge on how to change the ads' predetermined color.
Others do not take enough time to change the preset color palettes. Bad ads that come out too strong usually turns the visitor away, thus wasting a potential click.
The third mistake is the positioning of ads on the page. This factor is a key element in the whole Adsense affair because if you do it right, you will see it in the profit. This issue is discussed all the time on the web, and even Google gives precise indications on this subject. Google can help you with statistics which illustrate what positions are best suited to your site map.
Fourth. The use of banners is a good idea not just for Adsense. The 480X60 format will almost certainly scare many visitors because most Internet users have developed a natural resistance to this kind of ad.
And fifth, but not last is that most people do not take care of the website on which AdSense ads appear. It doesn't really matter if the site looks cool. If content is not updated consistently and the website does not receive high traffic, the Adsense profits will suffer.
To sum it up, here are 5 things you must do to make sure that those ads will bring you income.
1. Never break the rules imposed by Google.
2. Not arrange for visitors to make your clicks artificial.
3. Make sure ads appear in a good color, on the right site.
4. Position the ads to appropriate places to attract more clicks.
5. Update your site's content and constantly hold it fresh.
Published by Dan Lucian
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