Five Simple Steps to Twitter Optimization

All types of internet marketers and home based business owners are wondering how Twitter plays into Google's search engine ranking. The five steps listed below should clarify some of the common misunderstandings in addition to offering some simple pointers you can implement when optimizing your tweeting.

1. Account and Usernames

The username you decide to use should have relevance to your company or brand and your followers should be able to easily remember it since its attached to the end of your Twitter URL. Your account name shows up directly after your username and can be the same or different. Decide on an account name which not only promotes your company but also you as an individual and leader.

2. Bio information

There are two different ways to tackle this area. On one hand you could include only the most keyword-rich verbiage as a means to maximize optimization. This strategy is more obviously used since you are only given 160 characters, however, it's often less personal and down-to-earth. By contrast, other marketers choose the more personal route without the keyword stuffing. These descriptions are often more effective in relating to the reader, however, lack the potential for optimization.

3. Tweeting

The first several characters, or the "lead-in", in any tweet hold more weight in relevancy. Several studies show that this text carries more significance to search engines since it determines the tweet's title tag. Count on the first thirty to fourty characters influencing the "lead-in". Keep in mind that you desperately need to balance the keyword density with conversational verbiage so it retains a personal touch.

4. Your "Re-tweetability"

Since Twitter only allows for 140 characters, it's often difficult to include your message along with the "RT" and username text in the case of re-tweets. Remember that re-tweets will feature some of the most recent usernames who have also re-tweeted the message. Viral tweets that spread like reproducing fruit flies should be no more than 120 characters to allow for several re-tweets.

5. Spread the word

Disperse your profile URL as widely as possible. Common ways of doing this are writing social media articles or press releases so that people will come across your company or brand when learning about the growing industry. YouTube videos that offer news or instructional content are also key for spreading your twitter information as a byproduct.

Overall, the key to successful twitter optimization is using keywords in all the right places as well as spreading the word about your URL. Doing these the right way will lead to the maximum amount of followers possible!