#1: Attitude
One of the best ways to stand out is to have a good but know what you're doing attitude. You can't be too brash or a wallflower. You have to have confidence. If you lack the confidence, then fake it. No one will want to sell or find a house through you if you don't seem to know what you're doing. Plaster a smile on your face and keep it on when dealing with clients.
#2: Hard Work
You have to be a hard worker to be a Real Estate Agent. There are times when you will need to put in long hours or there will be times when a client wants you to show them a home that may not be a good time for you. It's important to work hard to keep your business so you will have to sacrifice other things to stay ahead in the game.
#3: Discounts
Whether you are just starting out or are in a sales slump, offer discounts on your services once a year. Offering a discount will net you more customers. In our economy, more and more people are researching whose fees are cheaper and often pick who has the most affordable rate. Offer a discount that will be worth someone's while and they'll pick you before other pricier competitors.
#4: Donate to a Local Organization
One of the best ways to spread the word is to donate to a local school or charity. For example, elementary schools generally will list you on their school flyer and/or website that they received a donation from you. This will get your name out to people in the community. You don't have to make a large donation to get noticed. You can donate $50 dollars, supplies the organization needs, etc. You'll be helping a good cause and getting your name out there. Helping others is a good thing to be associated with your business because some people will sign up with you because of that.
#5: Build Relationships
It's important to build relationships with the people that hire you. Find out the extra details about them, keep in touch, and leave a small gift when their home sells or they find the house of their dreams. You want them to remember you. If they remember you, they'll use you again and refer you to others. Make your business more personal, don't give them a few houses to look at and then ignore them. Answer their calls right away, check in with them. Win them over with your winning personality and make them feel special.
Published by Shannon Wilson
Shannon Wilson lives in California. She enjoys spending time with her family and in her spare time, she works on her novel and various articles for AC. She is a hands on parent, president of her children's s... View profile
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2 Comments
Post a CommentI agree, most agents should have been doing these things from the beginning, but it is easy to forget. We all need to get back to the basics every now and then!
This is not only helpful in terms of real estate, but also in selling your business in other industries as well, or even advertising your portfolio. Thank you!