Flea Market Success: Setting Up a Booth

More and more people, interested in starting a small business, are making the decision to rent space at their local flea market or swap meet. Those who enjoy sales and public interaction are usually best suited, for this type of venture. However, armed with the proper attitude and a bit of determination, just about anyone can be successful.

There are several things an individual should take into consideration, when setting up his or her booth for the first time. These considerations will go a long way in helping to ensure that that same vendor will realize their highest profit potential.

Unfortunately, there is some controversy, among flea market vendors, when it comes to inventory preference. Many feel as though used merchandise will always sell better, while others stock strictly new products. A possible third option is a split inventory, which consists of 50% new and 50% used products.

Of course, choice of inventory is a personal one. With literally thousands of wholesale merchants out there, it is often a difficult and even somewhat daunting task to narrow down an initial list of 'maybes'. It is not uncommon for vendors to test market numerous products, before finding those that really sell.

It is extremely important to properly utilize every inch of booth space to the fullest. Building a booth 'up', using existing walls, pegboard or wire grid panels, allows for eye level placement of a vendors most sought after merchandise. The majority of shoppers will ALWAYS look up, before the look down.

Some of the most successful flea market vendors are those who love to haggle. Why? Merchandise prices should never be set in stone, because most bargain hunters come to the market expecting to pay less than the sticker price.

Being a great salesman is all about connecting with shoppers and making them feel welcome, as they visit a vendor booth. For this reason, a small sign that simply says 'Welcome' or 'Come in and look around', can be a very helpful tool.

Along the same lines, free samples or some type of prize giveaway can help garner sales. Since everybody likes to get something for nothing, this is a good way for vendors to attract customers to their booth.

Vendors should also be mindful of the kind of items that shoppers are purchasing, from other booths. Similar items should be considered, when it is time to purchase additional inventory.