I came to New York and landed my first job on Broadway because of my musical ability. However, I was immediately trained by the company as an executive. This meant I was introduced to owners and heads of almost every major record company in the city. I was shown the established methods of doing business in the record industry. Through hands-on training, I was taught production, promotion, and marketing.
By the time I was twenty-two I was co-owner of a record label (Down East Records). According to Johnson Publications and The Amsterdam News, that made me the youngest black owner of an Internationally Distributed American record label. It was at this company that the first R&B record was produced which also contained Latin fusion. After our production, R&B/Latin became a popular musical form in the R&B music mainstream.
Later I worked with a variety of artists preparing them for their recording sessions and as a ghost producer on certain record dates. Eventually, my primary challenge was to produce a record with a soundtrack that utilized a live band to be used for both vocals and rap. At the time, most rap records used sampled sound, and the dance market used the metronome march beat for all of its music. Many funk bands were going under because they were no longer in demand. When the 1979 production (The Micstro) was released as a record in 1980, the musical arrangement utilized funk in a unique manner, creating a new beat for the clubs. As a result it became a major club hit and is still played on many radio stations which now consider it a rap classic. Beyond the positive reception of my earlier endeavors, this record influenced the sound of the music industry to the point that the musical funk sound was brought back into the fore-front of the dance music market. The four beat marches began to change and an emphasis was placed on creating new beats.
I am a believer in creativity in the arts. Major companies are designed to follow whatever works. Their concern is directed much more to the business aspect than to the artistic side of music. This is understandable when you consider they have a responsibility to protect their investors. It is also advantageous for them to invest in proven musical styles then to risk money on creating something that might not sell. The creative artist on the other hand should never be a follower. To do so only makes him an imitation of someone else. Art should reflect the times in which it is created, and the creator should seek the newness of the times in which he/she is living. Thanks to the digital age that we are currently living the artist has the opportunity to create his/her work and present it to the world through digital media with the aid of tools like the World Wide Web. I have always tried to bring to light the new day and I have preached this to all of the artists I've been privileged to work with. Write, play, live what you feel and not the feelings of others. Let your music be an extension of your life and you will find that many others will relate to you and you will become a joy and healing for them and they will be the same for you. To thy own self be true.
Published by James McNary
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