Free: Debunking Myths Surrounding the Word "Free"

Fact or Fiction?

Sarah Holmes
The word "Free" is commonly used and a common word amongst those looking for answers in search engines online. Here are some common myths surrounding the word free and their answers.

"If it sounds too good to be true, it must be too good to be true."

This was quoted to me often as a kid. Although this quote applies to a lot of things, it does not always apply to the word free. Sometimes companies list a free sample of their product on-line simply so that consumers will try it. It may sound too good to be true but the truth is it isn't too good to be true. "Free" is not always too good to be true.

If you get something for free, you must have stolen it

This is also not true. Many companies offer something for free, a free trial or other free product simply to introduce you to their company or service. The truth is if a company offers something for free, the company often wants you to take it. Be sure to read the small print and verify that a free sample or offer is factual. However, do not hesitate to take the offer if a company offers it. Their bet is that if you try the product or service for free, you will want to buy it in the future. This bet is often correct on the part of the company. Many marketing studies prove the truth of this concept. Therefore, even in the business world, generosity begets generosity.

A person who gets items free is a miser

This is also not true. Sometimes web surfers like to find free things in order that they might bless a friend or co-worker. Other times applying for free samples is simply a way to pass time or get more mail. (Some people like lots of mail especially if it includes fun surprises to open.)

Applying or Getting a "Free" Offer On-line is Always a Good Idea

It is always a good idea to read the fine print. Sometimes a free offer is offered in exchange for your private information, your opinion, your phone number, your credit card number, the ability to track your information, or other data. This indicates that the free offer you are applying for is not actually free at all. Be sure to verify anything free that you decide to apply for. One website the tracks whether or not a free offer is too good to be true is Volition.com.

Free is a word that is used often. Due to the extensive use of the word free, it is important to always determine what the word free means on a case by case basis and to determine if the offer is legitimate. The best way to determine if a free offer is true is to identify whether or not the website or company offering it is legitimate. If the company offering the free item or sample is legitimate, chances are the free offer is too. Another way to determine more about a free offer online is to read testimonials submitted by others online. By performing web searches about a free offer, you can determine what others are saying about it and if it is wise for you to sign up too. Always be wary if the website requests your credit card number, social security number or cell phone number (as companies can even charge your cell phone bill). However, once you find out why a company wants the specific information, you may find out the reason is legitimate. In that case, have fun!

Published by Sarah Holmes

Sarah is a weekly columnist for the News-Gazette. She enjoys writing about various topics including SEO, internet marketing, social networking and saving money on groceries.  View profile

1 Comments

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  • Sophie9/1/2008

    This is a really good topic. Thanks for the disclaimer about not giving out personal information.
    Sophie

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