Free Podcast Promo Weapon: Subdomains
Help People Find Your Show, Article, Etc Quickly and Easily!
Size Does Matter - URL size, that is
If you have a; blogpost, special podcast episode, or a search string grouping a group of photos, the urls can be quite long. Creating a subdomain can be a great option for you to quickly relay something to people interested in what you have created.
The question and challenge
Here's a question for you; How could you; 1. Promote your podcast for free, and 2. Promote to tens, hundreds, or maybe thousands of people already on the internet who have never heard your podcast- without being annoying. The answer, subdomains.
How?
Okay, if you been on the internet for longer than a few months, you probably have; 1. Multiple email accounts, 2. Forum and Messageboard accounts, and 3. Social Networking pages. All these can be used wonderfully to promote via subdomain usage.
Email and Forum Signature Lines
Every email account has a place to create your signature line. Most people type in their name, and a witty saying by Mark Twain, not bad, but its perfect for your subdomain. All you need to do it add a brief Teaser title ("My newest video creations," "My show about belly-button lint," etc) and (if applicable to your Email host) add a clickable subdomain url. That is low-sell, highly successful, and free. Forum signature lines are the same process, however, read the Term of Service in regards to clickable links, but most don't mind a subdomain.
Subdomains to get your face seen on MySpace
Whether you are a MySpacer, a Facebooker, or any other Social Sites, subdomains can be a great way for people to easily find, and remember the item you are intendind to promote. You can use them in Bulletins, and Emails to other Social Networking friends.
Real World Example - I got Lost
So, I am a huge Lost TV Show fanatic, and I filmed over 20 filming locations in Oahu, and put them on http://jumpcut.com. I didn't want anyone who interested, to have to search the site for them, so I decided to use a subdomain. I created the subdomain, http://lost.roneyzone.com that originally pointed to the search result page on jumpcut showing all my videos. As time went on, I placed all the videos on my site, and merely changed the url the subdomain pointed to, to point to a page on my site. That's another great concept of a subdomain, you can change where it points (behind the scenes), if you ever need to.
How can I do this?
I don't know where your domain name is hosted, but I did create a screencast for this: ( http://subdomain.roneyzone.com ). If that doesn't suffice, there is a Knowledge Base article on your Domain Host site. Have fun promoting, and use subdomains to make it easier for many people to find your podcast.
Happy PodCasting!
Published by Jeff Roney
Multi-Platform content creator; Award-Winning Podcasts, Youtube videos (One viewed over 200,000 times), blogger, writer and stand-up comedian. Social Media promoter, trainer, voice actor, narrator, Social Me... View profile
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2 Comments
Post a CommentYou state some solid reasons, but I must disagree with you. I want ease of use. I want to quickly point people to a page, section, youtube video, whatever, and I still recommend subdomains. I still believe that most people can't distinguish between a forward or back slash, but everyone knows what a 'dot' is. Like I said, I see your points, but I still disagree. Thanks for reading and commenting, by the way. I appreciate it.
Sorry, but I disagree. The web standard for subdomains is that they be separate sites, not separate sections of a site and especially not redirects. This is the way that software treats it, too. Control panels will create a subdomain for addon sites. This subdomain is then treated as an entirely separate site, thus not inheriting anything (such as themes, structure, apps like WordPress, etc.) from the rest of your site.
Subdomains can also create confusion because many people will try to type the subdomain with "www." and if your server isn't configured right, adding "www." could break the link.
Subdomains create a branding issue as well. Is campaign.mydomain.com a separate site? Is it part of the main site? Or is it someone's private division of the bigger site?
The world is already far more familiar with slashes. And slash-based redirects are a whole lot easier to create.
Add to this that anything before a ".com" makes the website address harder to remember. Is it cnmg.com or cnm