Free Press Release Publicity for the Writer

The two most important marketing factors in self-publishing are publicity and budget. Publicity is how the web marketer puts his information in front of the right people. These right people are more likely to become customers. It's very difficult to find affordable publicity that will definitely reach its target audience. When someone looks at a press release, they are intending to read it. Quality publicity is often expensive on the Web. However, there are still methods of reaching a reading audience that will not destroy a book-marketing budget.

Press releases are an old friend to the publishing world. In the past, press release distribution happened in massive waves. The press releases were sent to editorial offices and media outlets. Sometimes the editorial offices and media outlets would pay attention. Much of the time, they wouldn't. It was very difficult to get a volume of press while still filtering that information to a specific audience. Reaching a big newspaper with millions of readers might not find anyone at all who might become a customer for the publisher sending the press release.

The Internet changed everything. It has also radically improved the effectiveness of press release distribution. When a press release reaches an editor or reader now, that person is staring straight at the screen. The press release is more than just a piece of paper in their hand. It's a Web presence. Because the information is digital, it is much easier to move it along. It is easier to drag and drop it into Web use. Because it's digital, it's also easy to niche-market the press release to very specific customer bases.

Niche-marketing, branding, and creating a buzz around a product are easily handled by a well-directed press release. Fortunately, there are numerous reasonably priced options for those seeking to utilize press releases. Comparing the prices to other forms of online publicity, such as pay per click search engines, it's easy to see why a press release service would be desirable. While the average ROI for pay per click traffic is deteriorating, press releases still remain a very competitive and cost effective challenger. Best of all, there are free press release services now.

There will be even more innovation in the years to come, as our old friend the press release evolves. Not all the best business tools are new applications and trendy pay per click search engines. Some of them, like the press release, have been with us since the beginning of business. With these new innovations, the press release shows no signs of going anywhere anytime soon.