Frito-Lay Launches 'Impossibly Good' Veggie Crisps: a Review of Flat Earth's Herb & Garlic Baked Veggie Crisps

On a recent shopping trip while perusing produce, I noticed a display of new veggies crisps called Flat Earth .™ There stood a stand filled with bright, blue bags-we're talking blue like the most crystal clear day. I have a thing for packaging and Flat Earth did a nice job of capturing my attention.

Inside the bright blue sky was the brand's logo, a red cloud with a flying pig in the center. Beneath the cloud if Flat Earth's slogan, "Impossibly Good." So the name, logo and slogan all lead to one conclusion-these things made of fruits and veggies aren't supposed to be good, but by golly, they are. Underneath the logo was an assortment of fresh-looking vegetables, greens and a garden.

I was sold. I picked up a bag of the Baked Veggie Crisps in Garlic & Herb Field, ™ and almost grabbed a bag of fruit crisps, too. However, I reminded myself I was only at the store for coffee filter cones #4. As soon as I got into my truck, I tore into the bag of Flat Earth veggie crisps. They were fantastic!

The crisps were ultra crunchy, much more so than a potato chip. The crisps were also a little thicker than a typical chip would be. The outside was covered in the garlic and herb seasoning. Really, these were bursting with flavor. I read that the crisps were made up of potato, rice and veggies, which would account for the different flavor and texture.

Then, I got the surprise of my life. At a stoplight, I picked up the bag. As I munched, I read that the Flat Earth veggie crisps were born from the Frito Lay company. That's right. Frito Lay is responsible for these tasty veggie snacks. As the story puts it, a group of women employed by Frito Lay wanted to challenge the fact that people believe snacks can't be good for you and that nutritious foods are boring.

While I only tried one flavor of the Flat Earth Veggie Crisps, I would highly recommend them as an alternative to potato chips. They are flavorful, and have less fat. The Flat Earth chips, according to the nutrition label on the herb & garlic flavor contain no cholesterol, 5g of fat and 0g of trans fat. Also, there is a half serving of vegetables in every ounce of the chips.

Flat Earth's Veggie Crisps come in two additional flavors, Tangy Tomato Ranch and Farmland Cheddar. The Flat Earth Fruit Crisps come in three flavors: Apple Cinnamon Grove, Peach Mango Paradise and Wild Berry Patch.

The Flat Earth website, at www.impossiblygood.com is just as happy and inviting as the crisp's bag. The website is a virtual farm with a friendly narrator that takes visitors through the products. There is also a cute flying pig that joins in the action.

My only complaint is that the bag is smaller than regular snack food bags of the same price, $2.99. Its just 6oz. for that price, and half the bag was gone before I could get it home.