Fundraising for Political Campaigns

Successful ways to raise campaign cash is always a top priority for candidates however, many newcomers may not understand how to raise the funds. Political fund-raising requires identifying and targeting donors through television, radio, direct mail and in person. The fund-raising should be done in such a way that voters respond positively to requests for donations and help.

Announcing campaign efforts through a fund-raising letter is a way to solicit donations and to gain supporters who can help efforts. The letter should explain the group and why it needs money. The letter should include an informational campaign contribution envelope so that contacts can contribute money and indicate whether or not they are available to volunteer to canvass, host a fund raising event or work the polls.

An executive finance committee is a group of people who are personal friends and close professional associates of the candidate, who agree to raise campaign funds through their personal affiliations and contacts. Each person on the committee has a committed, obtainable fund-raising goal. The candidate '" to keep the group motivated, '" delivers pep talks, talking points and new developments about the campaign, keeping the committee members mindful of fund raising goals and aiding overall fund raising abilities.

High-dollar, per-plate events are rife with political heavyweights who regularly contribute to candidates. A fundraiser that focuses on community involvement may offer cost-conscious seasonal activities like picnics, cook-offs, live entertainment, socials and potlucks, which are appropriate for weekend and family gatherings. A goal should be developed as far as audience, fund-raising amount, budget for the event, marketing, venue and set-up.

Sources:
Fundraising Secrets Revealed
J.H. Design Inc., Political Campaign Fund
Kenneth S. Christensen; Campaigns & Elections